What's interesting to me is that gaming has a very strong event circuit. I’m wowed by the investment in stands at these events. I'm wowed by the experiences that people
are trying to create. However, what happens is that each event is seen as its own campaign versus something ongoing and nurturing.
Cittadina Marketing The value of real storytelling
As part of a year-long focus on marketing within the gaming industry, G3 talks to Margaret Sherer, Founder & CEO of Cittadina Marketing, about the inspiration to launch her agency, working in the industry and the pain points she encounters most frequently.
MARGARET E SHERER Founder & CEO Cittadina Marketing
What is Cittadina Marketing?
Cittadina was created as a single destination where marketers or business owners could solve all their issues with strategy at the heart of everything. We find out what you’re trying to achieve and create the Tiger Team to execute in a strategic way. Why this matters is I believe it saves a ton of time for the client, since the person in charge of the campaign isn't spending all their time with multiple agencies, having multiple conversations. Most businesses are spending a lot more in overheads with these agencies than they realise. At Cittadina, your budget's going much further and you're only paying for what you use.
Who are the clients you’ve onboarded to date - and what’s the type of client you’re interested in?
Having worked at Google, I've been lucky enough to retain them as a client over the last seven years, creating various copy and design work for them. We work primarily in the B2B fast-growth tech space, spanning cybersecurity, affiliate software, ecommerce,
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fintechs and of course gaming and sports betting. We love working with clients that want to enhance their content, digital marketing and PR strategy to help grow their businesses.
What’s your view of the current Gaming PR/marketing landscape?
What's interesting to me is that gaming has a very strong event circuit. I’m wowed by the investment in stands at these events. I'm wowed by the experiences that people are trying to create. However, what happens is that each event is seen as its own campaign versus something ongoing and nurturing.
Te scenario I see is always the same: despite being scanned at multiple booths, you’ll receive almost nothing post event. Tere are so many ways marketing can be a source not only to help sales but branding too. It can’t just be a loop of telling people to meet you at an event, before repeating the cycle once again - with the same messaging.
Gaming is a very specific industry, but there's still traditional PR values
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