My view is that the perfect client is someone open to trying something different, who’s adaptable to new ideas and understands that we need to learn which channels work for the business. After each experiment we learn enough so that when the money comes in, we know which knobs to turn to point the business in the right direction.


conversation as to why your platform or your technology is going to drive a better user experience and player adoption. I think there's a lot of different tactics that need to be embraced to help companies move to the next stage.


What ticks your box in terms of the perfect client?


I'm really excited by people that have a vision. Te question we ask is: “what potholes do we need to fill?” Maybe you've grown so fast that you don't have some of the basics in place? Do you have case studies? Have you setup automations? Is there a voice book? Are we talking to the people you’re trying to attract? Why do we talk to them in that way? So we start with the vision and then consider what’s needed to achieve it.


My view is that the perfect client is someone open to trying something different, who’s adaptable to new ideas and understands that we need to learn which channels work for the business. After each experiment we learn enough so that when the money comes in, we know which knobs to turn to point the business in the right direction.


Who are the clients that you don't want to work with?


It's hard to work with clients that have a fixed mindset; those that say, "this is the way it's always been done.” We want to work with people


with growth mindsets who understand that every day is an opportunity to try something different. I also don't want to work with clients that are externally influenced by the "Magic Meeting." Tey meet someone they trust and return with the mindset that they need to wipe the table clean, because this person knows more about the business than the founder. It wastes a lot of time and resources.


Marketing is a long-term investment. Organic SEO doesn't happen overnight. It's not just about the ads, it's how do we build content that people are going to find and consume over time? How do you keep top of the mind? I appreciate that it can be overwhelming to think of all the different channels. It drives a need to be 'everywhere to everyone,' but that's just not true. In my experience, digital marketing doesn't need to be intimidating, and it doesn't need to be overly complicated.


What’s your goal with Cittadina?


Te goal is to deliver campaigns that add value to clients who want to grow. I’ll admit, I did start with a very traditional idea of “let's build an agency,” but having started down that path, I began to question it? As you get larger and larger, most of the time what you're doing is just adding complexity versus professional satisfaction. I know it sounds cheesy, but my focus has changed to delivering smart integrated marketing.


Te goal is to deliver campaigns that add value to clients who want to grow. I’ll admit, I did start with a very traditional idea of “let's build an agency,” but having started down that path, I began to question it? As you get larger and larger, most of the time


what you're doing is just adding complexity versus professional satisfaction. I know it sounds cheesy, but my focus has changed to delivering smart integrated marketing.


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