Endorphina's booth at iGB Live embraced a cowboy theme with Lucky Streak X, a bird theme at SBC Summit with Raging Wings, and now a horror theme at SiGMA Europe. How important is this differentiation from one expo to the next?
I would love to brag and say it comes from me, but we have an amazing marketing team. Everything you can see on this stand and previous exhibitions comes from them. We have had a stable marketing team for a long period of time, and you can see it in the results. You can see the creativity from expo to expo.
After ICE London, I said you guys cannot surprise me anymore, then today I'm surprised. Speechless. You can hear in my voice I have lost the words to describe their creativity. It's amazing to work with these people and be empowered by their creativity.
What is at the core of a successful Endorphina title?
Tis is the one-million-dollar question. If only we knew the answer! It's very hard to ascertain but one reason is we always tailor the games for specific markets. Yes, we have our established, best performing games and we always push them in new markets too but on entering each new market we want to localise.
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A tricky question! We want to further establish ourselves in the markets we are in and to enter new markets. We want to grow the client base of Endorphina's games, which is of course the ambition of every single game provider in the iGaming industry. Where we're different is in the quality of the games we bring to market for satisfied players and operators.
We match the music and graphical style of the game to match specific market needs and the player base. Ten we evaluate the performance of each game which helps our development focus on further games. It's important to be innovative and to try and think of new ways to engage with our players. You simply never know when you're going to create that hit slot.
How many games do you look to market?
We stick to two-three games per month. It’s an established formula for us that we are comfortable doing. We are not just spamming quantity, but quality is very important. For us, this comes from ensuring the games look well graphically designed, the sound is matching the theme, and the theme is matching the market.
What does 2025 have in store for Endorphina's portfolio?
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