How is LuckyStreak currently leaning into the sweepstakes industry with its aggregation proposition, LuckyConnect?
We are most definitely leaning-in to this growing sector, and this is being driven by
demand.Since we launched our reverse API – or Universal Provider API, UPAPI, earlier this year, our capacity to onboard new providers has grown fourfold. As you’d expect there is high demand from games providers, and we are selecting and prioritising those we’re adding, based on a number of criteria including the quality of the games portfolio, regional strengths, strong brands, and importantly, sweepstakes readiness (now or in the near future).
We’re also aware of the different commercial expectations Sweepstakes operators have, so we look at that when onboarding those suppliers too. However, if you tick all the boxes above, get in touch! It may or may not come as a surprise that many well-known – and also smaller and newer – providers are live or very advanced with sweepstakes adaptations of their games. And by building customer demand on one side, and increasing our onboarding capacity on the other, we hope to fulfil our ambition of being the sweepstakes aggregator of choice for this booming sector.
What is LuckyStreak bringing to the sweepstakes table in terms of its development and creative strength? What tools will you bring to the market?
Sweepstakes and social casinos are often positioned as more of a fun, social experience, where players can enjoy a more gamified, engaging and interactive experience. Hence, we’re seeing these operators leading the way on gamification, integrating game-like elements, including achievements, leaderboards, missions and levels, transforming the gaming experience with challenges and rewards.
Tis is where promotional and interactive tools can enhance player experience and player satisfaction. Our own bonusing tools and various different marketing products are available on sweepstakes content; however, it is common for operators to build these into their side of things in the Sweepstakes world. We’re technically ready to plug-in to any of these solutions.
We also pass through all these tools from the slot suppliers, who have worked hard over the years to develop a wonderful array of clear, engaging and unique tools. In this market, these tools can make a real difference so it’s great to be able to offer such varied tools.
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