BLAZ ZITNIK
Virtualisation allows us to digitise all elements, enabling full control and flexibility to manipulate any element of the stream. We can add special effects such as fire when scoring the baskets or a crying emoji for a stolen ball, or simply brand the court. But we believe that this is just the beginning.
sophisticated gaming engine with skeleton tracking data. Tis advanced system delivers enhanced real-time tracking, creating a cutting-edge 3D immersive experience that also allows direct interaction with the canvas, placing the bettor in an active role while watching the stream. Te bettor can take on the role of a director by selecting the ideal camera angle, highlighting preferred player, getting relevant statistics for selected players, and viewable trajectories for attempted shots.
Virtualisation allows us to digitise all elements, enabling full control and flexibility to manipulate any element of the stream. We can add special effects such as fire when scoring the baskets or a crying emoji for a stolen ball, or simply brand the court. But we believe that this is just the beginning. We will provide fully tailored hyper personalised screens for each bettor's individual needs and display only relevant information related to their betting activities.
On the personalisation point, we'll be also adding social components. We believe that building a community will play a crucial role with creating
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immersive betting experiences where we plan to bring next-gen user interfaces and the best experiences to transform fan engagement in ways never seen before. So how fans watch, interact, and bet on sports will change in the future, and we're determined to play a key role.
What other products have gone live this season?
Patrick: We also have 4Sight Streaming, Sportradar's proprietary streaming technology that uses artificial intelligence, machine learning, and computer vision to incorporate real-time data-driven animated overlays into a live sports stream to create an interactive viewing experience that sportsbook operators can use to additionally engage their customers. Te NBA is the latest Sportradar client to benefit from 4Sight, following the successful introduction of the technology across ATP 1,000 matches earlier this year as part of our groundbreaking agreement with Tennis Data Innovations (TDI).
Tis demonstrates how we’re able to adapt and scale our technologies
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