ECA Industry Forum 2024 Navigating AI’s Opportunities and Challenges
At the recent ECA Casino Industry Forum, held at Hit universe of fun’s Perla Resort in Slovenia, G3 interviewed keynote speaker, Prof. Aleksandra PrzegaliĆska-Skierkowska, Vice-Rector for International Cooperation and ESR Kozminski University in Warsaw.
Aleksandra, does AI create a problem that we then solve with AI?
Te fact is, I know my students generate essays with AI. It's common knowledge, but each university takes a different approach. Some want to ban AI, which I think never can be fully effective. Others are saying, ‘be transparent about it,’ build trust between the institution and the students so they admit to using AI. Another response, of course, utilises AI. We can use AI-based classifiers and different types of AI algorithms to detect whether someone has indeed generated their articles with AI. Te same applies to deepfakes. In order to recognise and classify a very well-done deepfake, you need an AI model because the human eye isn't able to spot the fake. So I think there's a loop happening, where we introduce this technology, it's then widely adopted - and where those adoptions are either risky or very problematic, then quite often AI is the only solution to the problem raised by AI.
Is it problematic just to consider how AI will affect one sector in isolation? For example, land-based, when AI will affect all the adjacent sectors too - such as online, sports betting, lotteries etc?
I'd say it's best to look at the whole ecosystem. AI is a general purpose technology that will change everything. It's changing users' habits, whether or not they're playing online, offline or both. It's changing the way we work and simply go about everyday tasks. So I think you cannot take an isolationist's perspective. Having said that, looking for very specific use cases of AI can be helpful, as there's a very big umbrella of
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different possible solutions. If you look at how AI can help, for example, retail stores, you can explore things like intelligence shelves and smart metering. While you can't completely isolate retail stores from online stores, there are useful use case scenarios that you can still explore.
You've talked about AI replacing repetitive and mundane tasks. Do you think it will replace game coding - even steal the code of games to create new AI-generated games?
So there are two things to unpack. Te first is that you have to distinguish between AI per se and generative AI, because generative AI can create things. I do think there’s a big risk when you try to use AI as a predictive technology for whatever purpose, or you use it as an optimising technology. Te issue is that suddenly in your data set, or rather in the output of the model, with generative AI you’ll find things you never put there.
I appreciate that this is an issue and I understand how there is a lot of hesitation around this subject. I see that hesitation in many sectors. I mean, it's not a problem, say, for marketers, but it is a problem for the health sector. It is a problem for the legal sector.
And it is a problem also for a sector like gambling. I think it's important to be precise as AI has a capability of hallucinating (an AI hallucination is when an AI model produces a false or misleading result, often presented as fact). So that is an issue.
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