Sportsbook industry is as competitive as casino, but unlike the latter, they have a lot of complex details under the hood. Whilst a punter sees odds and places bets on the sportsbook, it's only the top of the iceberg. Underneath is a lot of different mechanics, functionality and expertise. New challenges arise such as the monopoly we're seeing in terms of data providers and odds providers driving the price of this content exponentially higher. It's now incredibly difficult to enter the sportsbook market and establish a platform from scratch.
funnel and so on, all with a solid understanding of what the market requires.
To achieve this, we enter new markets in partnership with established clients so that when we present a new geo-specific solution to the industry, it is already proven to work. Returning to the African market example, our experience was that local players mostly bet pre-match, and the client wanted a solution to address this. We found a solution together for in-play betting and now they have a proposition that’s unique in the African market compared to their competitors, in turn increasing their GGR, margin and turnover. We’ve found that in-play betting is more interesting for players and profitable for the business. By approaching new markets collaboratively with the client, we create a mutually beneficial path to growth.
What's your assessment of the sportsbook landscape and GR8 Tech's positioning within such a competitive sector of the gaming industry?
Sportsbook industry is as competitive as casino, but unlike the latter, they have a lot of complex details under the hood. Whilst a punter sees odds and places bets on the sportsbook, it's only the top of the iceberg. Underneath is a lot of different mechanics, functionality and expertise. New challenges arise such as the monopoly we're seeing in terms of data providers and odds providers driving the price of this content exponentially higher. It's now incredibly difficult to enter the sportsbook market and establish a platform from scratch.
With over 20 years of experience, sportsbook is our flagship product, and we’re very confident in the value it delivers. We’ve invested heavily in refining our tools, building expert teams, mastering trading strategies, and optimising margins, turning hard lessons into unmatched expertise and growing our sportsbook into a proven,
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adaptable solution, built to excel in even the most challenging environments.
What's in the product development pipeline for 2025?
Te first goal is to continue developing our geo-specific product suite with new geos which, for the next six-12 months, will be focusing mainly on Asian markets. We will continue to develop our content management system to provide an even higher level of flexibility meaning our clients will be able to provide a unique platform for players.
We will continue refining our AI and ML models to provide an increasingly personalised experience to our clients. We have invested significantly in improving our CRM system and are working on the redesign of our gamification solutions to empower clients to create unique skins on top of the functionality, simplifying the user journey creation.Another goal is to be able to launch a new brand for our clients on day one so the client will be able to log in, navigate quickly and begin the onboarding process. After that we will add some content, but it will all be pre-designed with content based on the specific geo. For our more mature clients that have their own operational and development teams, we will work to provide the best number of APIs and interfaces so that they can build something on top of our platform to differentiate themselves.
Our focus is to provide clients with a fast launch, reduce operational costs by optimising aspects of content, CRM, and so on, and provide interfaces for clients who would like to build something on top. To sum it up, in 2025 GR8 Tech will continue to deliver high-performance technology in highly customisable packaging, tailored to every client’s needs.
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