Te NBA is the latest Sportradar client to benefit from 4Sight, following the successful introduction of the technology across ATP 1,000 matches earlier this year as part of our groundbreaking agreement
with Tennis Data Innovations (TDI). Tis demonstrates how we’re able to adapt and scale our technologies across a variety of sports.
across a variety of sports. Te data points visualised during a match are relevant to betting markets and provide bettors with insights that help them for more informed decisions. Our AI models within 4Sight Streaming offer an unparalleled depth of data to engineer contextually relevant insights which are visualised within a live stream and delivered at low latency so that punters can bet on it.
Operators benefit from these animations for an enriched viewing experience and by educating audiences about what's happening in a game, what's likely to happen, and why that is important. We provide greater context on what is going on. With modern sports fans' affinity for data and insights, 4Sight Streaming can attract the next generation of fans, increase dwell time and stickiness in sportsbook apps and ultimately unlock additional revenue opportunities.
emBET facilitates connection between fans within a live stream while unlocking the new revenue streams for OTT streaming and sports group partners. Currently already available with the NBA League Pass, the
PATRICK MOSTBOECK
league's OTT service, Sportradar is unveiling new features this season including a bet sync functionality which allows bettors to keep track of bets within the stream. Additionally, emBET is now compatible with a wide range of devices, including connected TVs and Android devices. All these functions not only create more engagement opportunities, but also further monetisation for our stakeholders, the NBA, our sports partners and media companies. Only Sportradar, because of its access to the content, as well as the industry-leading technology, can deliver a solution like emBET
Finally, and connected to emBET but also connected to our other products, we're also expanding our live betting content offering with the introduction of live player markets. Tis enables betting operators to increase engagement with bettors who follow individual players and want to bet on player performance. Te level of granularity is only available because of the depth of data and the high technologies Sportradar applies, which result in an expanded portfolio of bet types, creating more engagement opportunities by giving fans more choice.
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