replication strategies and use high-availability databases to ensure data is always accessible and safe. In addition, we implement stringent security measures to protect both the platform and the customer. Bede is compliant and certified with industry standards such as ISO27001, SOC2 and PCI-DSS.
Conclusion
Te challenges of handling billions of transactions a year come down to designing and building a platform that is not only highly available and resilient but also efficient, scalable, and cost-effective. By leveraging best-in-class technology and tooling for workload rightsizing and auto- scaling, we ensure that the platform can seamlessly handle variable workloads, maintain high performance, and scale dynamically to meet the demands of OLG's players.
As lotteries transition towards digital platforms with iLottery and omnichannel options, what's your view on how the lottery industry is handling data compared to casino and sportsbooks?
Being data-led is a fast track to success when it comes to player acquisition and retention. When transitioning from predominantly retail- based to expanding into digital, certain challenges present themselves with data that may not be as prevalent for casinos and sportsbooks.
Traditionally retail-based lotteries have little to no player data. Where retail casinos encourage account creation for exclusive offers and loyalty programs, this tends to not be the case when a player purchases lottery tickets in store. Terefore, whilst moving into iLottery opens a whole new world of product opportunities and ability to capture more information than ever before including favourite games, popular boards, jackpot amounts that drive most traffic etc, it is likely that there is limited player data to build the foundational journeys with.
Tis is where it is crucial that retail and digital teams work closely together, alongside their platform provider, to map out strategies on how best to initially acquire online players and effectively grow the digital side, ensuring players have a positive and cohesive experience across both channels.
We recognise there are regulatory obligations to capture various player data during registration, having worked with numerous regulators across international markets. However, it is important to find the sweet spot between the necessary data collection and a quick sign-up process, especially with lottery as these players are likely to find digital registration more cumbersome than that of casino or sports betting players. We’ve made strides in simplifying our registration flows and
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other journeys to meet the needs of the lottery audience and continue to actively iterate on this to optimise even further.
What scope is there to improve the personalisation of user interfaces with features and functionalities that are relevant to specific players?
In our opinion, the capabilities of personalisation in iGaming are just getting started. Products will continue to evolve to offer more sophisticated personalisation methods and it is crucial that operators work with a platform provider that actively grows to meet industry needs and provides the market leading tools and integrations required to succeed.
With Bede, the possibilities to improve player experiences with personalisation are endless. We offer a full product suite that provides the ability to capture meaningful player data that can be used to drive personalised content that makes players feel known and valued. A simple example being favourite games, which can be used to determine the best
By leveraging best-in-class technology and tooling for workload rightsizing and auto-scaling, we ensure that the platform can seamlessly handle variable workloads, maintain high performance, and scale dynamically to meet the demands of OLG's players.
games and promotions to offer for optimal success rates. We are committed to working with providers who are experts in their field and recognise the importance of being at the forefront of the latest technology. An example of this is the recent rise of AI in igaming, and how we are helping our operators to leverage these tools to get the most out of player data, engagement and personalisation strategies.
Bede are committed to delivering exceptional products that allow our operators to get the best out of their players and we are currently exploring personalisation opportunities with geolocation tools. Consider tailored content and experiences for players based on their physical location; offering exclusive promotions to encourage purchasing at a nearby store as an example.
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