Te eSports industry is changing day by day, but BETBY
Games is continually getting stronger, and we continue to be the number one in the industry. Very soon we're going to launch our full FIFA Bet Builder solution. Additionally,
together with our AI Labs, we're set to launch betting tips for all BETBY Games prior to ICE in January.
BETBY Games Accelerating eSports
Sitting down in BETBY's Riga headquarters, Kirill Nekrasov, Head of BETBY Games, shares insights on what's new and next for the expanding e-sim portfolio.
BETBY recently announced that its BETBY Games e-sim portfolio has expanded to over 10 titles, following the launch of Blitz Basketball and Super Over Cricket. Blitz Basketball introduces players to the thrill of three prestigious tournaments: the World Cup, Euroleague, and NBA, whilst Super Over Cricket features two major competitions: the World Cup and the Indian Premier League, both offering 50 unique pairings for players to enjoy. With these new additions, BETBY Games now boasts 11 titles, each delivering cutting-edge graphics and an immersive experience that has become the hallmark of the brand’s e-sim portfolio. To enhance the betting experience, each game offers more than 10 unique betting markets.
Could you tell us about the latest additions to the BETBY Games portfolio: eStreetball, Blitz Basketball, CS2 Blitz, and Super Over Cricket?
Sure. Over the last month our team has successfully launched four new disciplines. Te first is eStreetball, a game targeted at casual players, whilst our three other new releases, Blitz Basketball, CS2 Blitz, and Super Over Cricket, are part of our innovation, BETBY Games Blitz, that represents a new direction for our team. Of course, BETBY Games is already based on fast-paced eSims, but we've made them even faster. It's the sports equivalent of casino slots but with a real chance of winning with events that last under a minute. Because we're sure about our odds calculations and math modelling, BETBY Games Blitz are traded as extremely low margin. We can offer three per cent of our margin for these games whilst providing operators with a lot of events. For example, in Blitz Basketball we provide new events every minute so you can calculate
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how many events we provide per month. It's an incredible amount of volume and the first reaction of our customers was that it must be a mistake because it features a super low margin. Our customers are seeing a significant impact because their customers are seeing these odds and are engaging with them because it's fast and potentially profitable for them.
Are Blitz titles designed solely for players that enjoy quick bets and instant outcomes, or do you anticipate eSports enthusiasts getting on board as well?
Good question. Te thing is our portfolio is attracting all different types of users. For example, eStreetball is one of our most popular games because casual players love basketball. CS2 Blitz was launched because we have a lot of eSports fans and CS2 isn't being played all the time and this title fills that gap in our offering. Super Over Cricket is intended for those players who really have at heart cricket, but there aren't many offerings in the market for cricket, let alone eCricket. Tat's why we created Super Over Cricket to have matches that last for only one over. With BETBY Games Blitz we will look to eventually provide all type of sports and cover everything in the portfolio with this format.
Could you tell us more about the customisability of BETBY Games and developing games to a client’s request?
We're proud of our customisability because it means we can do a lot of things with our games. We recently received a couple of requests from
KIRILL NEKRASOV Head of BETBY Games BETBY
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