didn't like the final product, and we strive for perfection when it comes to the graphics of our games. If we want to change something we prefer to delay deliver slightly and serve up the game as we imagined it should look like rather than just release it and miss that little bit of detail. Of course, everything is discussed with our clients, and they typically agree to postpone so we can make further changes.
In recent months Endorphina has expanded its reach in Italy, Peru and Ukraine and made its debut in Denmark with Winteq. How is Endorphina innovating and evolving its portfolio to offer relevant products that connect with local preferences in these vastly different markets?
It's very challenging because new markets mean new players. You need to understand the market you are entering, the player base, what kind of games they like to play, be it classical games or some specific team games, low volatility, high volatility. You didn't mention the Czech Republic in your question, but I can give you a good example in this market with one of my favourite games, 100 Zombies. When I was in my Key Account Manager role, I decided to position this game simply because I like it. Tere wasn't a big analysis behind
the decision, yet the game performed amazingly and it's the number two performing game in the Czech market for us. You can think you know everything through endless amount of analysis but ultimately, it's always the players that decide what they are going to like and it's difficult to always predict what they are going to choose to play.
Could you tell me more about the newly launched Endorphina Affiliate Hub and the benefits this offering brings to the company's affiliate partners?
Te cooperation between us as the provider and affiliates is crucial for growing revenue on our games. Tey can provide a lot of good promotion for us, so we decided to have this Affiliate Hub on the Endorphina website to get everything in one place for the affiliates. Tey can download the high-quality icons of our games with all the information that they need regarding our games.
If they decide to promote a game, they just go to the Affiliate Hub and download all that they need. If there are some new guys entering the affiliate markets, they can register to our Affiliate Hub, and we will contact them and establish potential future opportunities.
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