Pulse
LIVE CASINO ONLINE ON AIR ENTERTAINMENT
On Air Entertainment: adapting to the pandemic
In November, new live casino studio, On Air Entertainment, launched its debut offering, Standard Blackjack. After embarking on a mission to disrupt the live casino space with 'world-leading' content in December 2020, the company has succeeded in bringing its live dealer product to life in less than a year, hiring a 200-strong team and expanding to four operational hubs.
Andres Rengifo, Managing Director, On Air Entertainment
Andres Rengifo established On Air Entertainment in early 2021 alongside a team of fellow senior live casino professionals, playing a leading role in building the new studio from the ground up. Andres’ casino experience spans more than a decade, and he has held senior leadership and operational positions with NetEnt, Evolution Gaming and William Hill. He first stepped into the live dealer space in 2012 following a stint in investment banking, after previously working in the land-based casino sector.
Andres Rengifo, Managing Director of On Air Entertainment, gives G3 the lowdown on a busy 12 months culminating with the release of Standard Blackjack and what's to come from the new studio.
On Air’s first title to go live was Standard Blackjack. Why start with this title and how does it differ from other Blackjack titles out there?
With a shortage of online blackjack tables for players, we saw the opportunity to plug the gap with our debut. We wanted to scale up our operational presence and developing Standard Blackjack as our first game has allowed us to master this area.
Reinventing the wheel, when it comes to blackjack, was not the way we wanted to go. Instead, we focused on making sure we had a market-leading blackjack product. Putting the player first, we included live one-to-one and customer support chats, and among features that scale the game we’ve got “Side Bets”, “Pre- decisions” and “Deal Now” that minimise the
Reinventing the wheel, when it comes to blackjack, was not the way we wanted to go. Instead, we focused on making sure we had a market-leading blackjack product. Putting the player first, we included live one-to-one and customer support chats, and among features that scale the game we’ve got “Side Bets”, “Pre-decisions” and “Deal Now.”
P94 WIRE / PULSE / INSIGHT / REPORTS
waiting time for players and accelerate the game turnover.
To give us an edge in the marketplace, we plan on adding more features to offer both our clients and players more choice. Te next steps for us are to add more languages and more tables to keep up with supply and demand – our Standard Blackjack is designed to appeal to seasoned pros and newbie card players alike, and we’ve already seen our tables fill with players in the few days we’ve been live.
How is On Air looking to disrupt the live casino sector? What niche does the studio see in the market?
We pride ourselves on the fact that we brought our initial offering to market in record time, taking just 11 months to get our first live casino product developed and live, which was achieved through the synergy of On Air’s collective experience and united culture. Tat’s a huge win for our business, but really it’s only the very beginning. We’re on a mission to disrupt the live
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