“Our new casino venue, Venlo, is one of the most sustainable and environmentally built


We are in a good position, but we are never finished in terms of adapting and evolving. If you look at our new casino venue, Venlo, this is one of the most sustainable and environmentally built casino’s in Europe.


We wanted Venlo to serve as an example for all that can be done. In addition to this brand-new casino, each year we have been upgrading our casino estate. Tis year it was Utrecht with a brand-new building, two years ago it was Valkenburg and before that Rotterdam.


We also closed our Schiphol casino as its life cycle was coming to an end, opening a second brand new casino in Amsterdam, which is a growing market. We have created our own concept NXT zones, which is a product that targets the 25–35- year-old segment. NXT focuses on social


casino’s in Europe. We wanted Venlo to serve as an example for all that can be done. Each year we have been upgrading our casino estate. This year it was Utrecht with a brand-new building, two years ago it was Valkenburg and before that Rotterdam.”


interaction and entertainment, which incorporates the Interblock Arena combined and integrated with low limit tables games such as black jack, roulette and craps in a simplified version.


In addition, we have launched three different concepts in F&B. LX is our fine


dining offer, we now have Sportsbars, which you’ll know from the US, but are not fully established in Holland. And we have Global Kitchen, which is an F&B concept that we’ve also created ourselves, a global sharing food offer for guest who prefer a shorter restaurant experience.


So we have intensively invested in our land-based operation, while at the same time been able to go online with our trusted partner, Playtech.


We have always been very honest to ourselves about what we know. We know the Dutch market extremely well. We are very good at responsible gaming and complying with anti-money laundering regulations.


We are very good at hospitality and guest experience levels are very high. We appreciate and understand the culture of


P30 WIRE / PULSE / INSIGHT / REPORTS


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