are based upon facts, not emotions. I think we have a crucial job as an industry, and as a casino association, to truly explain how well-regulated the industry is and that the measures we’ve implemented really do work. Tis is something that we absolutely need to communicate as an organisation, both to the members of the European Parliament and to our local Members of Parliament as well. If we prioritise this effort and explain how serious and professional our industry really is, I’m convinced that they will listen.
Establishing real dialogue to discuss the issues of player protection is our common goal. Very often I explain to politicians it’s not in our interest to extract as much money as possible from a player. Practically, we cannot exist from that type of behaviour. It is not just morally wrong, it makes no sense commercially, as we want a sincere sustainable relationship with our guest. We want our guests to experience casinos as entertainment, not as a problem.
It is true that there are colleagues who are
“We have a crucial job as an industry, and as a casino
association, to truly explain how well-regulated the industry is and that the measures we’ve implemented really do work. This is something that we need to communicate as an
organisation, both to the members of the European Parliament and to our local
Members of Parliament as well.”
not members of the ECA and do not behave in a sustainable way. I think it is our job to discuss and encourage our peers to operate in a manner that does not cast us all in a bad light. Our dialogue regarding full player protection needs to be communicated in unison.
What are the universal issues
challenging all members of the ECA?
During the meeting in Brussels, we agreed upon a conceptual agenda for the next few years. I think that everyone came to the same conclusions, in regard to regulation, player protections and sustainability. We also agreed that we need the world to appreciate that people working in casinos are craftsmen and women - it is a highly- skilled job and we employ very professional people.
Universally, we are all on the same page, but it’s obvious that the Covid situation has brought us closer together as we’ve shared stories about individual issues that have affected each member. All industries, not just ours, have faced a crisis situation that’s never been taught by a university course, business qualification or management book. Te disruption caused by Covid has made listening and learning from one another of paramount importance.
We’ve each faced the same problems at a European level and relied on knowledge from colleagues who’ve implemented
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