Reports DENMARK - ONLINE REPORT
2020 this apparently saw a GGR of DKK303m – the month with the highest recorded GGR ever in Denmark.
Meanwhile this year online gambling revenues have seen a big boost. Online casino revenues for Q1 2021 amounted to DKK717m compared to DKK557m for the same period the year.
Whilst the return of sporting events meant Q2 2021 saw a massive 76 per cent increase for betting revenues compared to Q2 2020 revenues from DKK373m to DKK657m.
Meanwhile the first quarter of 2021 saw revenues for both landbased casinos and slots at the zero-mark compared to DKK66m (casinos for Q1 2020) and DKK283m (slots for Q1 2020).
Tere has been a gradual move over to mobile betting over the years. Back in 2012 the division comprised of 57 per cent landbased betting (GGR of DKK669.6m); 29.5 per cent computer (GGR of DKK346.9m) and 13.5 per cent mobile (GGR DKK158.3m).
In 2020 this had shifted to 33.6 per cent landbased betting (GGR of DKK770.7m); 14.7 per cent computer (GGR of DKK338.3m) and over 51.5 per cent mobile (GGR of DKK1.18bn).
One of the purposes behind the 2012 Gambling Act was to encourage players away from the unregulated market which was estimated at the time to be nearly twice the size of the regulated market operated by the monopoly. Te new act meant anyone could apply for a licence and the act would introduce a fair and responsible gambling
market.However, as with any gambling market growth comes the negative impact.
PROTECTION AND LIMITATIONS
One of the purposes behind the 2012 Gambling Act was to encourage players away from the unregulated market which was estimated at the time to be nearly twice the size of the regulated market operated by the monopoly.
Te new act meant anyone could apply for a licence and the act would introduce a fair and responsible gambling market.
However, as with any gambling market growth comes the negative impact. In Denmark the gambling addiction issue had to be addressed as the number of gamblers increased as the market opened up for the online sector.
P48 WIRE / PULSE / INSIGHT / REPORTS
A set of social responsibility controls were introduced last year, which included an update to the certification process making monthly, weekly or daily player deposit limits mandatory.
A new set of controls around sales promotions were also introduced including a maximum threshold for promotional offers organised by landbased and online sportsbetting and online casinos with a value of DKK1,000 maximum whilst betting promotions should not exceed over 10 times the player’s stake.
Marketing was also restricted and gambling cannot be directly marketed to inactive players or players with an increase in gambling activity. Tere must be clear marking in terms of
turnover or replay and words such as ‘free’ cannot be used.
In July this year the DGA issued a change to its advertising rules which requires operators to make the proceeds from most of their sales promotions and bonuses available for a minimum of 60 days.
Tis includes deposit bonuses, free bet/spins, favourable odds, price reductions and limited
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