Looking at the US marketplace: You have free-to-play in 50 states where there are no restrictions; DFS is available in over 40, for sports betting, however, there are 30 states with legislation and only 20 or so are active. It will take time on the sports betting side. Meanwhile, you still need to engage and interact with customers, and FTP is a great way to do this.


social experience, so having an asset like Telescope that can tie a physical linear experience into a two-way communication is very important.


Content will also be important going forward for our ability to engage with our audience. Investing in a company or league like AVP brings us unique content we can gamify. Given our core process has been that media and gaming will converge, we are spending our time on both assets in a two-pronged approach that has resulted in the acquisitions we have made so far.


These assets are currently decentralised to maintain an entrepreneurial spirit. When will you look to make them more optimised and bring them all together?


We have kept them standalone as it fosters innovation; however, we are integrating where necessary. Not everything needs to be combined


P66 WIRE / PULSE / INSIGHT / REPORTS


on day one, but the product and user journeys need to be, and that is currently our focus. In terms of making sure we change the entire team dynamics and bring them in, we will evaluate whether that will ever be necessary in the future.


How will you achieve this operationally? How do you effectively and cohesively manage everything as one entity?


We have cohesively organised these assets within Bally Interactive. Tough Bally Interactive maintains all these assets, we appreciate their differences and strive to retain their distinct value propositions. An FTP user is different than a DFS user. We don't want to break that cycle because we know it works well and we want to keep it that way, but at the same time we realise there must be some consistency across the product and user journey, and that's where all the teams work together to ensure that. Tey don't operate in silos, rather, each is


well integrated within Bally Interactive - we're just not bringing the teams together.


All working towards the end goal of Bally Bet.


Absolutely. Tink of it from a regulated gaming standpoint. Looking at the US marketplace today: You have free-to-play in 50 states where there are no restrictions; DFS is available in over 40, for sports betting, however, there are 30 states with legislation and only 20 or so are active in some shape or form. It will take some time to have critical mass on the sports betting side. Meanwhile, you still need to engage and interact with customers, and FTP is a great way to do this.


From here, you graduate to DFS offering a real money product, KYCs, geolocation - all the things you would do from a betting standpoint.


Ultimately, customers should then be able to convert to a betting product, which is the end of the funnel. Of course, we now have an iGaming engine at the end of the funnel and the early data from operators in New Jersey and Pennsylvania demonstrate the cross-sell opportunity between sports and iGaming.


Let's discuss Gamesys' iGaming engine - bringing thousands of staff and vast technological databases. How are you approaching the task of bringing the engine from Europe to the US?


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