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LIVE CASINO ONLINE SCIENTIFIC GAMES AND AUTHENTIC GAMING
Scientific Games & Authentic Gaming: Collective Power
The combination of Scientific Games and
Authentic Gaming offers the opportunity to capitalise on a growing stateside market
explansion and the 'collective power' of live table games and the OpenGaming platform.
Jonas Delin, Authentic Gaming's founder, and Rob Procter, VP Game Development at SG Digital, discuss the strategy and timing of the deal, together with their respective ambitions going forward.
Jonas, could you tell us more about the acquisition - how long was the deal in the making and were there any major sticking points in the negotiations?
Jonas Delin, Authentic Gaming: Scientific Games has played an important part in Authentic’s growth over the years as many of our tier one operator clients in regulated markets take our content through SG’s OGS platform. We have also worked together on a couple of bigger strategic projects that will be announced during 2022 but weren’t necessarily part of the acquisition. During these past few years, we have discovered a lot of synergies between the companies as well as a similar culture, one that is driven by a strong focus on producing high quality content in an entrepreneurial environment. Our successful cooperation and development of a strong relationship over the years culminated in us entering M&A talks earlier on this year.
Ultimately, two companies with lots of synergies and similar attitudes but with completely different skill sets that complement each other perfectly was the driving force behind the deal. We covered a lot of ground during negotiations, which meant we were able to progress with the execution of our new
P84 WIRE / PULSE / INSIGHT / REPORTS
strategy on the very same day we signed the deal.
From the outset of founding Authentic, was being acquired part of your long-term planning, or was the offer simply too good to refuse?
Jonas: Te objective from day one was to create truly differentiated and innovative live casino games and to lead the way in Live Roulette. Over the years we have become masters of live roulette with a large catalogue of successful tables that are distributed to the largest operators in the industry in virtually every regulated market in Europe.
Te new vision of Authentic is to lead the way in the other core table games and replicate our success with Roulette in Blackjack and Baccarat. Tis vision also includes an aggressive expansion in regulated markets with particular focus on the burgeoning U.S. market. Our existing client base means we can move into new markets quickly and efficiently and in Scientific Games we found the perfect home for this vision.
Rob, Scientific has its fingers in many gaming pies. Why is now the right time to move into live casino?
Rob Procter, SG Digital: Live casino is a vertical we have been carefully considering bringing into our product portfolio for some time. We’ve kept very close to what’s happening in the market and there is a tremendous amount of excitement from operators and players about the future of live casino.
It’s the fastest growing segment in the iGaming space and by 2026 is expected to be 30 per cent
Jonas Delin, Founder, Authentic Gaming
of the US iGaming market. With only a couple of providers in this space already, now is absolutely the time to bring Authentic Gaming’s innovative live casino offering to operators in the US.
We have a tremendous heritage in table games and producing some of the world’s leading slots and we know that our IP and Franchises will resonate with players within the live casino space. We are excited to work with the Authentic Team to bring new and immersive experiences to players.
From the roster of live casino providers out there, why have you chosen to acquire Authentic Gaming?
Rob: Tis was a match centred around the perfect alignment of product and culture. Authentic have built a very strong quality-led reputation in the products they provide to the market today and had already built an innovation pipeline that we knew players will love. Tere is a massive amount of additional value we can create together, and that’s a journey we are eager to accelerate.
Rob Procter, VP Game Development, SG Digital
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