Jonas, what does the deal mean for your current client relationships with the likes of Entain, 888, Betway Group, LeoVegas, and Mr Green?
Jonas: It provides us with a stronger base than ever to deliver fresh, compelling gaming experiences to players at our existing operator partners. We will be able to bring them more innovative products in a much quicker way than we could have done before. We continue to
Scientific Games has long-standing
relationships with essentially all land-based casinos in the U.S. because they also supply slot cabinets and casino systems. We see the land- based casinos as key for us to enter the online market and we believe we can leverage those
relationships to start the process of creating new studios that specifically target players in the U.S.
be fully committed to those existing relationships and from a day-to-day perspective, nothing much will change.
What does Authentic bring to Scientific with regards to product development and expertise? What role will Authentic play in augmenting Scientific's igaming expansion plans?
Jonas: We bring all the operational know-how as well as product development experience for live casino. Interestingly, one of the things we are very excited about are the IPs that Scientific Games owns around table games. Tey have developed and own a myriad of side bets for blackjack and baccarat, they own some of the most successful slots and RNG titles and they have access to huge brand franchises such as Monopoly that would be wonderful to add to our product development.
Authentic has a history of providing the European iGaming market with its live casino products, yet the acquisition's announcement repeatedly referred to the U.S. market. What is the stateside opportunity in live casino? How untapped is this market?
Jonas: Te U.S. is a greenfield market that’s set to become a $3 billion market in the next few years. Live casino has a relatively small share of the online casino market, but it’s the fastest growing segment.
At the moment, there’s only one major supplier in the States so the market is primed for a new entrant, and it is the perfect time to expand our footprint. It’s very exciting from that perspective. We’re already in dialogue with the operators and they’re welcoming us with open arms.
Rob: Tere is no getting away from the fact that the opportunity for live casino products in the United States & Canada is huge. Te whole US iGaming market is growing 20 per cent CAGR over the next five years and live casino is the fastest growth segment in there. We have existing relationships will all the key operators.
Trough our OpenGaming platform, we are privy to data that emerges from other providers within the live dealer vertical and the numbers illustrate that there is a huge appetite from operators to do more in the live casino space.
From a player perspective, the land-based casino experience is more prevalent in the US as mainstream entertainment than it is in many parts of Europe. Largely, the US casino experience means getting around a blackjack or roulette table with a group of friends and playing games together as a social event. Tis is something you do not often find within an RNG product.
In the US, the live dealer product is much more valuable than elsewhere, being that it replicates the land-based experience they have known and enjoyed for generations. In every state, the numbers indicate that live dealer games can be as big as we want them to be.
What we bring to Authentic Gaming is product knowledge and expertise within the US, and an open door to key operators. We have navigated multiple state entries across a wide variety of products and how to scale a business to meet the demands of regulators, operators, and players. Tis is invaluable knowledge and experience, and we can’t wait for our first live casino product to launch in the U.S.
Jonas, Scientific has ambitions to extend Authentic's product offering stateside by creating new studios based in the U.S. Specifically, how significant is the acquisition for Authentic's studio expansion and game diversification plans?
Jonas: Scientific Games has long-standing relationships with essentially all land-based casinos in the U.S. because they also supply slot cabinets and casino systems. We see the land-based casinos as key for us to enter the online market and we believe we can leverage those relationships to start the process of creating new studios that specifically target players in the U.S.
Te investment from Scientific Games means that we can go into 2022 with a laser-focus on an accelerated US roll-out of new studios, disrupting the live casino market there and becoming one of the key contenders for US operators in this space.
What's in the upcoming product roadmap?
Jonas: In the short to medium term all focus is on Blackjack and Baccarat which together with Roulette make up the lion’s share of live casino revenue. Alongside building new blackjack and baccarat content based around Scientific Games’ existing brands and IPs, we’re looking at new ways of accessing and navigating live casino.
Video and live content takes up most consumers’ time spent on the internet. When you look at it, the leaders in that field are the likes of Tik Tok, Facebook Live and Instagram who have hundreds of millions of concurrent users. Tose are the guys we’re looking at for inspiration and there’s going to be some cool innovation coming from us in that area.
NEWSWIRE / INTERACTIVE / MARKET DATA P87
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