Pulse
LIVE CASINO ONLINE CASINOENGINE & PARIPLAY
naturally our offering has grown to be fit for the rising demand. With our live casino solution, just like with the rest of our offering, we connect operators with Tier 1 global studios, which offer the most popular live casino games worldwide. But we also partner with smaller up-and-coming studios to provide hyper localised, specific content that operators may need.
What does a complete live casino offer look like from a platform/solution provider's perspective?
Andrew: What’s key is having the studios, games, and promotions that our clients need to satisfy players in their target markets. You can cover all the spectrum, but if there is no demand, there is no need to push games that players won’t like.
We advise our clients, and we also provide them with the flexibility and the fastest technical solution to integrate the variety of vendors and games they need to be profitable, while also offering additional gamification tools
cater to many other players. To cater to this, most live casino providers offer real-time feeds reflecting what is happening at the tables.
Game events and statistics, opening hours, the name of the dealer currently on duty, etc., can be presented to players for a richer user experience. Telling players how many open seats there are at a Blackjack table and if the table offers bet-behind directly in the lobby will also save the players the trouble of opening full tables. And avid Baccarat players will agree that a peek at the roadmap without having to open a table is a great time-saver. CasinoEngine aggregates these live casino feeds and offers them all through a single API, making building a "lively" lobby a lot easier.
I’d also want to mention bonusing since in the past, live casino bonusing was considered tricky. Te simple reason is that many traditional live casino games require special care and attention due to high RTP and/or mechanics that make them less than ideal when players are wagering bonus money.
“In terms of presentation, EveryMatrix offers a lobby management tool that lets operators build lobby structures and populate them with live casino games, or games from any other casino vertical, for that matter, based on manual placements and/or automation. Such lobby structures can be presented to players by integrating with our API or keeping things simpler by adding our lobby widget to their front-end, which is effectively plug and play.”
to attract and engage players in the competitive online casino market.
Stian: If looking beyond a rich and varied live casino game selection, some additions make for a solid offering and tie the content across providers together. In terms of presentation, EveryMatrix offers a lobby management tool that lets operators build lobby structures and populate them with live casino games, or games from any other casino vertical, for that matter, based on manual placements and/or automation. Such lobby structures can be presented to players by integrating with our API or keeping things simpler by adding our lobby widget to their front-end, which is effectively plug and play.
A live casino lobby is a different thing than an RNG lobby. Most RNG content offers a personal experience. It is the player and the game. Live content is very much alive and action-packed when a player visits the lobby since the tables
P122 WIRE / PULSE / INSIGHT / REPORTS
Today, bonus money doesn't need to dominate the offering or at least doesn't need to.
Tere are plenty of ways to reward and engage players, which suits the live casino product much better. Tournaments, challenges, free chips (the live casino equivalent of free spins), and cashback are ways to attract and retain players across all verticals, live casinos included.
Are there certain game types - luxury, classic, Asian, gameshow titles - you need to achieve this goal?
Andrew: Every market and operator have their own preferences and niche, so we must be ready with the variety that they demand from us. Also, as we all know, the live casino games that have proven to the be the most successful everywhere are a must, as there are certain games and providers that every operator will ask for.
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