080 081 pcc DSAR 1/3/07 3:41 pm Page 1
Advertorial
A shining example
Within its first 12 months PCC
many years in franchising. He and his
team play a key role in successfully
(Professional Car Cleaning), the
P
CC franchisees have diverse
backgrounds - from insurance
executives and retail managers establishing new franchisees on their
to pest control officers and civil territories and ensuring they have the
sister franchise to the highly
servants; few have any relevant necessary confidence, skills and
successful ChipsAway
experience, and yet all have achieved incentive to keep momentum going for
thriving businesses which are their business, post launch.
International, has grown to
continuing to grow and develop. Former courier van driver Neil
What they all have in common is a Gowing is one of many franchisees
become one of the largest mobile shared determination to break free of who are quick to acknowledge the
valeting franchise organisations in
boring, desk bound jobs and the importance of having someone
constraints that come with working experienced to accompany you on
the UK. Megan Dunmore reports
long hours for someone else’s benefit. those first few potentially daunting
All have responded to the unusual calls. “I’m basically a very shy
combination of a brand new franchise person,” Neil confesses. “Before I took
established by a deeply experienced on the PCC franchise I used to hate
SUMMARY
management team, who are experts in even talking to strangers on the phone,
the franchise industry as well as the but the training we receive is excellent
automotive services marketplace and so is the subsequent support I
TYPE OF FRANCHISE:
within which both PCC and received from the franchise
VEHICLE BASED ChipsAway operate. development team. Adrian Stiehl
The PCC franchise has been personally came down to my territory
INDUSTRY SECTOR:
modelled on ChipsAway International, when I first started, helping me identify
MOBILE CAR VALETING
in that quality of service, value for potential business customers and doing
money and customer convenience are demonstrations with me. He or one of
IDEAL FRANCHISEE PROFILE:
at the heart of its business philosophy. the team still rings about once a week
Hard working, self-motivated people who take
PCC franchisees operate from a to see how I’m getting on, and I know
pride in their work, are friendly, personable and purpose designed VW Caddy vehicle,
that if I have any questions, someone’s
not afraid to ‘get their hands dirty’! No previous
which has an integrated wash & at the end of a telephone to help me out.
business experience required.
vacuum system built in, enabling them “Owning my own business has
to take their service directly to their given me a tremendous boost to my
YEAR ESTABLISHED:
customer, any place, any time. They confidence. Now I can call or knock on
2005
benefit from a comprehensive training the door of a company and ask for the
programme that focuses on sales and opportunity to valet one of their cars,
FRANCHISING SINCE:
marketing techniques as well as with a view to securing the business for
2006
customer service values, and includes all their cars. My former work mates
hands-on, one-to-one mentoring during can’t believe the change in me, but I
NUMBER OF FRANCHISEES:
the launch period and ongoing support have full order books for weeks ahead
28
from a dedicated franchise and much of my work is either repeat,
development team led by General regular valets for satisfied customers or
INVESTMENT REQUIREMENT:
Manager Adrian Stiehl. new business that comes from word of
£12,995
Adrian is uniquely qualified to mouth recommendation. My customers
provide training, advice and have been known to text me to thank
PRIORITY RECRUITMENT LOCATIONS:
reassurance to new franchisees, having me again for a wonderful job done!”
NATIONWIDE
spent most of his working life in the
vehicle cleaning sector, as well as
FURTHER INFORMATION: To enquire online visit:
www.thefm.net/51813
Dawn Thomas 0800 131 3301 (Quote TFM 04/07)
email:
info@procarclean.co.uk www.procarclean.co.uk
PPC, PCC House, Edwin Avenue, Hoo Farm, Kidderminster DY11 7RA
80 ©Design 2007 The Franchise Magazine
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