032 033 prontaprint 2/3/07 4:27 pm Page 2
50% growth
in 18 months...
Join in our success story.
“T
he decision to go with retention, which has helped us increase away you are from break even.”
Prontaprint is an easy one the business by 50 per cent in 18 months. Formerly a centre manager at a
because the print-on-demand It helped taking over an existing business Prontaprint centre, when Danny decided
industry is all about brand, and because we were able to generate cash to go into business for himself the
Prontaprint is the first ‘superbrand’,” says from day one, and started with an Prontaprint franchise was the “obvious
Basingstoke franchisee Paul Goodrich, established customer base, goodwill and choice”. After taking over the Bishop’s
who took over his centre in July 2005. “I order book.” Stortford centre three years ago, he has
had previously spent 10 years owning a Paul is looking to continue his doubled turnover and recently invested in
print centre and I had the expertise to set business’s upward curve, with estimated his second centre. “The Bishop’s
up independently if I had wanted, but I monthly turnover currently increasing by Stortford centre had slowed down before I
recognised that having the Prontaprint 50 per cent per month. “The location we took over, so I concentrated on improving
brand behind us was worth the find ourselves in has got huge potential,” the customer service while my wife Anna
investment. It gives your business extra he reflects. “We have a number of blue pushed the sales,” he explains. “The
gravitas and when you speak to chip clients and as we ramp up that side important thing was to get out there and
multinational customers you can do so on of the business we will need to establish let people know we were here, and that’s
an equal footing because they recognise a production unit, which may require what we’re doing again now in
you represent a quality high street brand.” opening up a second centre or relocating. Colchester. We’re transferring some of
Prior to being taken over by Paul, the There is enormous scope for growth.” our staff to the new centre, and Anna is
Basingstoke centre had stopped growing, also going across to build up the sales.”
with its previous owner ready to retire. “The advantage of taking over an Confident of repeating their success
“The centre wasn’t pushing its boundaries existing re-sale opportunity is you have with their second centre, the Sedgbeers
any more, so the first thing I did was immediate cash flow,” emphasises are already looking beyond to centre
change the culture here – we began to say multi-centre franchisee Danny Sedgbeer, number three: “Ideally we want to operate
‘yes’ to everything and we became very who has taken over two existing with one main centre with the big
customer focused,” says Paul. “As a Prontaprint centres in Bishop’s Stortford equipment,” Danny explains. “Then have
result we’ve earned a lot of referral and Colchester. “When you have three or four other centres servicing
business and have good customer existing turnover you know how far clients face to face.”
If you have the talent to
shine, call us now on
0845 762 6748
33
ppl_franchise advert.indd 1 18/10/06 12:11:53
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