050 051 CASH generator DSAR 1/3/07 2:42 pm Page 1
Advertorial
‘With the benefit of our multiple
income streams, the business is well
structured to weather any slow down
in the economy.’
‘I fell in love with the business’
With the benefit of multiple
income streams, the Cash
A
fter a decade of
franchising Cash
Generator has
Generator business model
established 80 stores nationwide
and become a household name
looks set for a bright future.
for new, graded and pre-owned
Stuart Anderson interviews
goods, buy-back commissions
and cheque-cashing services. “I
franchisee Steve Appleton fell in love with the business,”
says franchisee Steve Appleton,
who fomerly managed a similar Steve Appleton (R) being presented with an
store concept.
Overall Improvement Award by Julian Urry,
SUMMARY
Managing Director of Cash Generator
Steve came back to the
industry after a career as a financial for running the business. I came in
TYPE OF FRANCHISE:
advisor enabled him to build a financial needing to improve the business, so I
RETAIL
position, which allowed him to invest concentrated on communicating with
INDUSTRY SECTOR:
in his own business. “ I looked at a the staff, training them in areas they
HIGH STREET RETAILER OF PRE-OWNED/BRAND
couple of franchise opportunities in the needed and providing leadership.
NEW GOODS & FINANCIAL SERVICES
sector and was most impressed by the Three and a half years later and
response I got from Cash Generator,” performance-wise we’re in the top 10
IDEAL FRANCHISEE PROFILE: he reveals. “My enquiry was stores in the Cash Generator network.
Good communicator with drive, enthusiasm and
responded to within a couple of days, The shop is up there with the big boys,
a welcoming personality. Must be hands-on
and I was invited to the head office to and we have been accepted by the local
and a quick learner.
meet the management. community. It’s all about guiding your
“The other franchisors I applied to team to offer good customer service.”
YEAR ESTABLISHED:
sent me information packs and then I Steve sees a bright future ahead, so
1994 never heard from them again. I felt that much so that, driven by his success in
this showed which franchise was the Weston-Super-Mare, he is looking to
FRANCHISING SINCE:
more focused on supporting its open a second store: “I love the
1997
franchisees and that has proven to be business and feel confident that with
NUMBER OF FRANCHISEES:
the case. I like the fact that the support the benefit of our multiple income
80 STORES
is there, but I also like the fact that it is streams, the business is well structured
my business.” to weather any slow down in the
INVESTMENT REQUIREMENT: Steve became a franchisee in June economy. With interest rates rising I
FRANCHISE FEE = £19,950 2003, taking over the existing Weston-
feel that things are already starting to
Super-Mare store after completing the slow, and it brings peace of mind that I
PRIORITY RECRUITMENT LOCATIONS:
eight week training course. “The am well placed for continued growth.”
New franchises available nationwide
training is brilliant,” he recommends.
“It really did provide a solid foundation
FURTHER INFORMATION:
Quote Ref:
TFM 04/07
To enquire online visit:
www.thefm.net/98413
Call: The Franchise Team 01204 574 444
email:
info@cashgenerator.co.uk www.cashgenerator.co.uk
Cash Generator, 63/64 Oakhill Trading Estate, Worsley Road North, Walkden, Manchester, M28 3PT
50 © 2007 The Franchise Magazine
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