048 049 apollo blinds DSAR 1/3/07 4:57 pm Page 2
We know we’re
going against the
grain of the ‘man in
a van’ business
model that currently
prevails in our
industry, but we
know that’s not the
way our target
customers want to
buy window blinds.
brand can achieve and this is why our still trying to
network of high street showrooms is a decide what
pivotal part of this strategy. We know they want.
we’re going against the grain of the A showroom
‘man in a van’ business model that on a high street
currently prevails in our industry, but also tackles the
we know that’s not the way our target ‘what if
customers want to buy window blinds. something goes
As I said, they are brand conscious wrong’ factor
and they enjoy buying from a high which is always
street retailer. They like the experience part of any
of visiting one of our showrooms to get consumer purchasing decision. There’s
Things can change and we want to
advice in the first instance because, nothing more reassuring than knowing
make sure Apollo Blinds is ahead of the
after all, buying window blinds is not you can go back to the shop and talk to
game because knowing who our
always a snap decision. someone if there is a problem. By
customers are means we can continue
This initial contact also enables our knowing who our customers are, what
to ensure our service and products
customers to get ideas on their own they want and how they buy, we have
meets their needs.
terms and it gives them the choice of shaped our offering to maximise the
how they want to proceed. This is opportunities for our franchisees to
something that simply isn’t possible build their own businesses within
with ‘man in a van’ style selling our network.
because the only way a customer can But just because we are increasing
find out what products the salesperson the size of our market share and
has is to invite them into their home. franchisee network, because we are
And this is not always something appealing to a more affluent target
people are comfortable with, especially market, doesn’t mean we can rest on
when they are at the browsing stage and our laurels.
FURTHER INFORMATION: To enquire online visit: www.thefm.net/34084
Call: 0845 123 6030
email: sales@apollo-blinds.co.uk www.apollo-blinds.co.uk
Apollo Blinds, BMK Industrial Estate, Wakefield Road, Liversedge WF15 6BS
©Design 2007 The Franchise Magazine 49
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180  |  Page 181  |  Page 182  |  Page 183  |  Page 184  |  Page 185  |  Page 186  |  Page 187  |  Page 188  |  Page 189  |  Page 190  |  Page 191  |  Page 192  |  Page 193  |  Page 194  |  Page 195  |  Page 196  |  Page 197  |  Page 198  |  Page 199  |  Page 200  |  Page 201  |  Page 202  |  Page 203  |  Page 204  |  Page 205  |  Page 206  |  Page 207  |  Page 208  |  Page 209  |  Page 210  |  Page 211  |  Page 212  |  Page 213  |  Page 214