131 etyres DSAR 1/3/07 5:19 pm Page 1
Advertorial
Pole position in the market
Combining a convenient, low cost
service with a top ranking on the
“T
he franchisor is dedicated and launch support was well planned
to making sure that the and thought out,” says Lorna. “It was
etyres website is hard work building the business up,
internet’s search engines is bringing
consistently ranked top of the league on with me concentrating on the office
all the search engines,” reveals duties and David going out fitting the
in excellent repeat and referral
Oxfordshire franchisee Lorna tyres. We achieved our business plan
business for etyres franchisees.
Greenaway, who invested in the targets for the first year, and are on
franchise with her husband David. target to almost double that for the
Stuart Anderson reports
“The business also grows through second year.”
reputation and word of mouth - we’re Since October David has divided his
always getting people calling us saying time between the business and a new
SUMMARY
we’ve been recommended by a friend, job back in Formula One, which has led
family member or neighbour.” to the couple employing a fitter to fulfil
TYPE OF FRANCHISE:
Established in 1992, etyres lives up demand. “It’s working out very well,”
to its claim to be “the UK’s number one remarks Lorna. “In fact, we’re getting
E-COMMERCE/SALES & DISTRIBUTION
online tyre retailer”. Unlike traditional to the stage where we’re almost too
INDUSTRY SECTOR:
tyre retailers operating from costly tyre busy, and I’d like to see us getting a
MOTOR TRADE
depots, etyres franchisees offer second van on the road once the
customers a convenient, low-cost business reaches a level to justify it.”
IDEAL FRANCHISEE PROFILE:
service, fitting the tyres at home or at etyres is seeking prospective
Practical, hard working individuals with work. A low overhead business model franchisees in key areas to extend its
good customer relation skills. avoids the high overheads of traditional
service further and is eager to hear from
tyre depots, allowing franchisees to practical, hard working individuals
YEAR ESTABLISHED:
pass on savings of up to 40 per cent, with a strong ability to meet and
1992
while established accounts give communicate with customers. “We’re
FRANCHISING SINCE:
franchisees immediate access to a huge looking for people with practical as
1996
volume of fleet car business. well as good communication skills,”
Keen to own their own business, the reflects Managing Director Tony
NUMBER OF FRANCHISEES: Greenaways invested in their etyres
Bowman. “A very good living can be
74
franchise in April 2005. Formerly made from operating just one van, but
working in Formula One, David was far greater earnings can be made by
INVESTMENT REQUIREMENT:
keen on the automotive connection of franchisees who grow the business to a
£25,000 (start-up costs)
the etyres franchisee while, having just two or three van operation. This is an
had a baby, Lorna recognised the opportunity to join a well-established
benefits of the convenient service to company that has captured pole
PRIORITY RECRUITMENT LOCATIONS:
people with children. “We came to the position in the online marketplace.”
Manchester, SE London, Southampton &
business totally reliant on the advice of
Liverpool
etyres, and on the whole the training
FURTHER INFORMATION: To enquire online visit: www.thefm.net/73098
Call: FranMatch 01603 620 301
email: franmatch@fdsltd.com
128 © 2007 The Franchise Magazine
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