112 113 about u DSAR 1/3/07 5:04 pm Page 2
businesses called ‘An introduction to includes a number of residual income
digital marketing’. product opportunities. We provide
The franchisee invites clients to franchisees with a cost price for each Experience the
undertake a no-obligation 15 minute package and they have the flexibility to
telephone appointment, then provides a set their own margins, which are
About U service
free of charge consultancy report. This typically 20-50 per cent allowing for
report identifies the company’s discounts. Each franchise territory is
About U provides a business with a facility to
business methods, product portfolio designed to create a six figure residual
insert a new call to action within its marketing
and marketing activity and gives advice income programme within the lifetime
activities that enables the consumer to send a
and guidance as to how it can improve of the franchise.
its performance through digital
text or email to find out further information.
marketing solutions. Q: What attributes are you looking
About U has overcome the 160 character
for in prospective franchisees?
restriction of reply texts to enable the delivery
Q: How does About U AC: I would describe About U as a
of brochures, catalogues, leaflets and letters,
support its franchisees? franchise for the experienced, yet whereby the initiation is by text, but the
AC: The business is continuing to frustrated sales manager. For delivery is by email.
develop exciting cutting edge products entrepreneurial individuals, the About
alongside a unique viral marketing U franchise offers a business that their
For example, a client could place an advert
programme whereby every customer previous sales experiences have not
with the following text: To see our complete
effectively works for the franchisee in enabled them to deliver for themselves.
range of conservatories now, text
generating new sales enquiries. We Ideally a franchisee should have the
CONSERVATORY and your email address to
also have a regional management team ability to lead and train staff, and the XXXXX. Within seconds the client is looking
and a field support team which will motivation to get involved in their local
at the conservatory brochure in their inbox.
train franchisees in making business networks. Experience of
presentations and implementing future running a business would be beneficial,
To try out the About U service for yourself,
product development. but is not essential.
text ABOUT FRANCHISE and YOUR EMAIL
Our focus is to bring on board
Q: What earnings opportunity people who understand sales strategies.
ADDRESS to 62299 to experience the
does the franchise represent? Sales is the key deliverable in any
combined solution of text, email, digital
AC: Our total product portfolio ranges business - quite often a salesman can
brochure and digital stationery.
in price from under £200 to in excess of deliver the business and be the most
£10,000 and that product portfolio important person in the company.
FURTHER INFORMATION: To enquire online visit: www.thefm.net/47875
Call: FranMatch 01603 620301
email: franmatch@fdsltd.com
© 2007 The Franchise Magazine 113
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