156 bfa DSAR 5/3/07 9:23 am Page 1
DAN ARCHER
British Franchise
Association
The franchise model
If done well, franchising is a
business; the ownership of the business about becoming a franchisee or the
by the franchisee and the capital steps towards franchising your
powerful tool for business
investment they will have to make. business, is by attending a bfa
The provision of ongoing support educational workshop. Workshops
development, growth and
by the franchisor is also a vital element. consist of a series of balanced
competitiveness, argues Dan Archer,
While the franchisee is the owner of the presentations delivered by speakers
business, it is important to bear in mind with practical experience of
Head of Marketing for the bfa
that it is the franchisor’s system and franchising. Full of relevant case
brand which the franchisee is operating studies, it will highlight best practice
under and therefore a continual and help you to identify the potential
O
ver the past 10 years
franchising has grown
dialogue between franchisor and problems and pitfalls of franchising.
dramatically in the UK as
franchisee is central to the success of The bfa also has alternative
more and more businesses look to
the network as whole. educational resources for prospective
develop their operations and networks
When considering whether you franchisees and franchisors. An online
through franchising. There are now
want to adopt the franchise model for bookshop for the purchase of franchise
759 business format franchise systems -
expanding your own business or as a literature, a free monthly e-newsletter
a growth of 60 per cent since 1995 -
route into self-employment, it is called Newsline and a newly launched
and 30,800 franchise units.
important to carry out thorough on-line TV channel for those with
If it is done well, franchising is a
research. The bfa has been the broadband internet connection
powerful tool for business
independent voice of franchising in the www.franchisesuccess.TV - are all areas
development, growth and
UK for 30 years. An important part of where you can learn more about
competitiveness. The fundamental
our work is to provide training and franchising.
elements of a business format franchise
guidance for those either new to
are: piloting to prove the idea works
franchising or seeking a structured For more information on the bfa and
and can be replicated; initial training
approach to researching their options. educational workshops, call
for franchisees in the operation of the
An ideal way of learning more 01491 578 050 or visit www.thebfa.org
BFA SEMINARS 2007
FRANCHISEE
Date Workshop Location Date Workshop Location
19th April Franchisor London 18th April Franchisee London
16th May Franchisor Leeds 17th May Franchisee Leeds
26th June Franchisor Bristol 27th June Franchisee Bristol
17th July Franchisor London 18th July Franchisee London
21st Aug Franchisor Birmingham 22nd Aug Franchisee Birmingham
19th Sept Franchisor Manchester 20th Sept Franchisee Manchester
17th Oct Franchisor London 18th Oct Franchisee London
FRANCHISOR
14th Nov Franchisor Birmingham 15th Nov Franchisee Birmingham
156 ©Design 2007 The Franchise Magazine
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