140-151 news section D 2/3/07 4:54 pm Page 7
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FRANCHISE
News
Swisher launches
MARKET
“DUE to water shortages, hosepipe bans and
product developments over recent years, the
new website
INTELLIGENCE
search
demand has increased for artificial lawns as an
alternative to real turf,” says Lazy
SWISHER has marked its 10 Year Anniversary
Lawn, which has been supplying
with the launch of a new and improved website
artificial grass for 25 years. With
-
www.swisher.co.uk. The site has been
the aim of realising its national
carefully designed to ensure that it is extremely
ambitions, the company has
user friendly and easy to navigate.
developed a franchise package with
“Established in the UK in 1997, Swisher is
the assistance of franchise
now recognised as leading brand within the
consultancy FDS Midlands and is
washroom, cleaning and franchising sectors,”
launching its availability UK-wide
says the company. “In fact, it is regularly used
in the Spring.
by franchising advisors as the benchmark for
“Lazy Lawns are highly realistic
the high standards and ethical practice that
looking and, as they are fully UV stabilised, they will not fade and they will look
franchisees should expect from a franchisor.”
lush and green all year round,” says the company. “Lazy Lawns are fun and safe
Swisher’s reputation has culminated in
for kids and pets and are the ultimate solution to a low maintenance lawn, as you
numerous awards including winning
don’t have to mow or water the grass. They are highly durable, suitable for sports
Franchise Recruitment Team of the Year Award
and games and, being artificial, will not become muddy.”
2006, finalist for the bfa’s Franchisor of the
Franchisees will act as suppliers and installers of the product, which is ideal for
Year Award 2006, and winning the HSBC
gardens, patios, poolsides and roof gardens, as well as a variety of display purposes
Award for Enterprise and 2nd prize in the
from promotional POS to theatrical productions and photo shoots. “We also
Daily Express Brand Builder Award.
produce a range of putting greens ideal for both the amateur and professional
To ensure that Swisher’s exacting standards
golfer,” says Lazy Lawn. “The nylon putting surface is a top of the range product
would be achieved with the new website, over
and plays perfectly consistently.”
12 months of extensive research and planning
High profile clients of Lazy Lawn include The Body Shop founder Dame Anita
went into the design, structure and
Roddick, who recently had several areas in her garden replaced with Lazy Lawn,
development prior to launch. The site is
and the producers of Channel 4’s Celebrity Big Brother, who commissioned Lazy
divided into three sections to cater for the three
Lawn to provide the lawn and patio grasses for the Big Brother house.
types of web visitors: Section 1 is for visitors
Further details call 01543 483 509
who are researching Swisher’s award winning
franchise opportunities; Section 2 is to enable
existing and potential customers to explore the
ActionCOACH ranked top business
benefits of Swisher’s unique weekly
washroom sanitation service and extensive service franchise for 4th year
range of additional products and services;
while Section 3, (the secure area) is
ActionCOACH, the world’s largest business coaching organisation, has been ranked
exclusively for existing Swisher franchisees
as the world’s top business service franchise by Entrepreneur magazine for the
where they can download any information they
fourth year in a row.
require to run their franchise more effectively,
The company, which recently changed its name from Action International, also
as well as book online any of Swisher’s
appeared for the fourth consecutive time, in the top 100 of the magazine’s ‘Franchise
extensive ongoing training courses that are
500 list’, still considered the best and most comprehensive rating of franchises in the
regularly held around the UK for franchisees
world. Furthermore, the company was ranked, also for the fourth year running, in
and their senior staff.
the top 25 home based franchises.
“We are delighted with the success of the
The publication of the Entrepreneur magazine rankings comes as the company
new website,” says Olivia Whelan, Swisher’s
embarks on a major expansion programme to achieve its vision of ‘World
Marketing Manager. “The feedback from all
Abundance through Business Re-Education. Indeed, ActionCOACH now has a
of our web visitors has been extremely
national network of over 150 business coaches in the UK and almost 1,000 offices
positive. At Swisher, we pride ourselves on
in 22 countries across the globe.
providing our customers and franchisees with
According to Jodie Shaw, ActionCOACH’s Chief Marketing Officer: “There are
top quality standards combined with ethical
many reasons why people are attracted to business coaching and ActionCOACH in
business practice. This winning formula has
particular. We like to think it is because we channel their existing expertise,
dramatically increased our customer base and
experience and motivation into a career that enables them to use those skills to help
enabled our franchisees to build highly
business owners address familiar but fundamental issues, such as how to work less
profitable and successful businesses.”
and earn more, how to recruit staff & delegate, and even how to have a proper
Further details turn to page 13
holiday. What’s more, unlike many other franchises, business coaching has
relatively low overheads, can be operated from home, has high earning potential and
offers an unprecedented level of flexibility.” Further details call 01603 620 301
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