114 Zumo DSAR 2/3/07 3:00 pm Page 1
Advertorial
‘It feels like a very
safe investment’
An investment in a Zumo
franchise has turned Alicia
“M
id-November is a high
pressure time to try and
launch a business,” says
Shaw from an employee to
Alicia Shaw (pictured, right), whose
Zumo juice and smoothie bar is situated
an entrepreneur looking to in Norwich’s Castle Mall. “The queues
expand her business. Stuart
are endless on a daily basis, but it
provided a huge cash injection into my
Anderson interviews business and got everybody in the city
corporate store it all came together - I
talking about us.” took it over prior to the launch and we
Formerly a Retail Account Executive enjoyed an excellent reaction from the
SUMMARY
in Dublin, Alicia had moved to Norwich customers. By December we were flying
with her partner, who had invested in and the feedback is that this is just what
TYPE OF FRANCHISE:
some retail operations in the city. “There Norwich needs.”
MANAGEMENT
aren’t many employment opportunities in Alicia is currently running the
my sector of experience in Norwich, so I business and operating as bar manager.
INDUSTRY SECTOR:
started to look at franchises,” she “It’s not an easy job - it’s extremely
FAST SERVICE FOOD
explains. “Zumo is very big in Ireland - energetic and there are 37 recipes to
every time you go into a Dublin shopping learn,” she points out. “I have a very
IDEAL FRANCHISEE PROFILE:
centre the queue at Zumo is at least 20 hands-on role, but it won’t stay that way
People orientated, customer driven, ideally with people long at any time - so I was very as I’m looking for more sites and hope to
retail experience. Management experience is aware of the brand. I realised that there have store two open by the Summer.
beneficial, plus operational & organisational
were no big name competitors in the city, From there I’ll continue to look at
abilities and a sense of humour!
and that with a very young demographic opening multiple sites.”
Norwich is a market that is well suited to With over 40 locations established in
YEAR ESTABLISHED:
the product.” Ireland, Zumo is operated through a
2000 (Ireland), 2003 (UK)
Alicia considered launching an Master Franchisee in England and Wales
FRANCHISING SINCE:
independent business, but after visiting on a 20 year licence. “We as a company
Zumo realised the proven business model are looking to grow via franchising, and
2000
of the Zumo franchise was a better value are looking for like-minded individuals
NUMBER OF FRANCHISEES:
proposition. “Franchising offers a safer to join our success in the UK,” says Head
7 in UK
way to get into business,” she reflects. of Development Anthony Round. “We
“With the training and mentoring opened eight stores in England last year
INVESTMENT REQUIREMENT:
provided it feels like a very safe (we now have 14) and plan for double
£40,000 liquid min. (funding available subject to status) investment. I’d already looked into digit growth this year. We will even
locations and concluded that the Castle consider selling our profitable corporate-
PRIORITY RECRUITMENT LOCATIONS:
Mall was the better option, so when I owned stores to approved franchisees
All major UK cities
spoke to Zumo and found out they who want to take over a going concern.”
already had a lease agreed there for a
FURTHER INFORMATION: To enquire online visit:
www.thefm.net/69348
Call: Anthony Round 0116 236 6544
email:
anthonyround@zumosmoothiebar.co.uk visit:
www.smoothiebar.co.uk
Zumo, Unit 12 Barshaw Business Park, Beaumont Leys, Leicester, LE4 1ET
114 © 2007 The Franchise Magazine
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