112 113 about u DSAR 1/3/07 5:04 pm Page 1
Advertorial
Build a business providing
digital marketing solutions
Applying its award-winning* email, our opportunity is to integrate
technology to help its clients to
E
ntrepreneurs seeking an
exciting opportunity providing text, email, digital brochures and digital
digital marketing services in stationery to deliver to clients a unique
improve the effectiveness of their the business-to-business market should portfolio of combined solutions that
marketing spends, About U has
take note: About U offers business improves their business efficiency. The
clients an outsourced digital marketing company motto to customers is ‘don’t
developed a digital marketing
consultancy service, improving the spend more, spend more effectively’.
results of a company’s existing
solution for the 21st century.
marketing activity as well as driving Q: How do franchisees sell
Stuart Anderson interviews
forward promotions in new the About U service?
digital media. AC: The franchisee operates as an
outsourced business partner for
SUMMARY
Q: Explain the About U concept. companies to help them adopt digital
Andy Cummins: We are delivering marketing into their day-to-day
TYPE OF FRANCHISE:
new business lead generation solutions marketing activities. From launch, the
SALES AND CONSULTANCY that are appropriate to every business. franchisee needs to appoint a small
As a digital marketing consultant an telemarketing team whose task is to
INDUSTRY SECTOR:
About U franchisee’s role is to help build local market awareness alongside
DIGITAL MEDIA
every company make money and save the franchisee’s business networking
IDEAL FRANCHISEE PROFILE:
money through the use of a cutting activities. With the support of head
Goal orientated entrepreneurs with sales and
edge portfolio of digital marketing office the franchisee then runs a free
marketing skills. No technical experience is
solutions that everybody wants, they seminar programme for local
just don’t know about them yet.
necessary.
YEAR ESTABLISHED:
Q: What is the unique selling
‘An About U
2005
proposition of the About U service?
franchisee’s role is to
AC: If I asked 100 people ‘what is
FRANCHISING SINCE:
digital marketing?’ I would get 100
help every company
2006 different answers - none would be
make money and save
wrong, but none would be totally right.
NUMBER OF FRANCHISEES:
The question we pose to companies is:
5
money through the use
Why would you be open 50-60 hours a
week when you can be open 168 hours
of a cutting edge
INVESTMENT REQUIREMENT:
a week with an automated marketing
portfolio of digital
£45,000 + VAT
collateral distribution process and
instant delivery of hot sales leads direct marketing solutions
PRIORITY RECRUITMENT LOCATIONS:
into your PC?
Nationwide Everybody is familiar with text and
that everybody wants.’
112
*Best Business Start-Up Innovation 2006
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