140-151 news section D 2/3/07 4:55 pm Page 10
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FRANCHISE
News
Home Instead Senior Care Founder
FRANCHISEE
Robert Turner
Vendsetters,
named Entrepreneur of the Year
DIARY Devon and
handwriteleft
Cornwall
PAUL Hogan, Founder and Chief Executive Officer of
Home Instead Senior Care, has been named Entrepreneur
I NEEDED a new challenge and as I had
of the Year - one of the highest honours in franchising - by
previous experience of franchising, I knew
the International Franchise Association (IFA). The award
that this would again be the route for me. In
was presented during the opening session of the IFA’s 47th
the past, my wife and I ran a post office and,
annual convention in Las Vegas, USA.
more recently, a gift card franchise. This
First presented in 1982, this award is conferred upon
experience gave us a good idea of what to
an individual who is actively building a successful
look for in a potential business.
business. Paul and his wife Lori founded Home Instead
In looking for opportunities at the
Senior Care in 1994. The company now has more than
National Franchise Exhibition we discovered
Lori & Paul Hogan
700 franchises in the US and 10 other countries, including
Vendsetters. First and foremost, we found
the Master Franchise based in the UK.
Vendsetters to be very approachable - they
“Mr. Hogan’s award is a wonderful recognition of his visionary leadership in
were more than happy to show us every
founding Home Instead Senior Care with his wife Lori,” says Trevor Brocklebank,
aspect of the business. I think this is very
who introduced the Home Instead Senior Care concept to the UK, where the
important in understanding not only the
company now has 14 offices.
opportunity but also the relationship the
“The foundation of franchising is built upon the visions of leaders like Paul
franchisor will have with franchisees. We
Hogan,” said International Franchise Association President Matthew Shay. “Paul’s
found Vendsetters to be refreshingly open
ability to create a concept that not only meets the important needs of today’s growing
and honest.
population of older people, but offers business opportunities for future generations,
The second thing that struck us was
is evidence of his unique entrepreneurial talents.”
Vendsetters’ association with Ginsters.
A personal caregiving situation prompted Paul and his wife to found the company
Having a well-recognised brand on the
13 years ago. Helping to care for his grandmother brought home the need in his own
vending machines and vans would be a huge
family for non-medical senior care and companionship that could help older people
benefit to the business. We knew it would
live independently at home. In 1995 Home Instead Senior Care was one of the first
give us an edge in the marketplace.
organisations to apply the franchising model to home care.
Vendsetters helped us get on our feet by
Further details call 0161 926 9882
finding the sites for our first 12 machines. In
making sure our business is working to its
full potential we can closely monitor how
Apollo Blinds’ smart, sassy
each machine is performing. If we find one
that could benefit from being relocated, then
& successful customers
we are fully able to do so.
On top of this, Vendsetters provides a
NEW research conducted for Britain’s biggest blinds store chain reveals just how great support structure. As a franchisee, it
much of an impact its new look has had in the marketplace by the type of customers was very important to me that the business
who are now walking through the doors of its showrooms across the UK. we invested into would be right behind us all
The study highlights that the typical profile of an Apollo Blinds customer is an the way - the backup is very strong. Because
AB female, between 25 and 55 years old, married, in full-time employment and the training and support that Vendsetters
earning well above the average wage in the UK. They are feisty, sophisticated and provides is of such a high standard, I think
brand-conscious consumers who know they want quality products and service to the most important quality for a franchisee to
match, but baulk at paying over the odds. have is a great attitude. You have to have the
These cash-rich time-poor women are usually at the forefront of change and are motivation to make the most of the business
higher than average consumers of technology and the internet, but still make time to and, because everything else is set in place,
sit down and read women’s magazines for information, inspiration and good old- this will be the key to making a success of
fashioned gossip. the franchise.
The information gleaned from the research has been welcomed by General It’s a business that I’m very much looking
Manager, Patrick Harrison, as this is the type of customer the company was trying to forward to developing over the next few
attract when it re-branded. “We spotted a gap in the market to provide this level of years. Vendsetters has a lot of potential and I
advice and service for people who are perfectly capable of choosing and fitting blinds can see that an investment in a second van is
for themselves but prefer the experience of having someone to discuss ideas with and a real possibility. We have a very large
then getting the blind fitted by professionals.” territory and developing this to its full
Further details turn to page 48 potential will be the challenge that I was
looking for.
Further details turn to page 60
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