Franchise Development Services

168 169 Tony DSAR 1/3/07 6:44 pm Page 2
‘Successful franchisees
are the foundation of a
successful franchise
system, and are the best
marketing tool for
any franchisor.’
qualification process is necessary to
weed out individuals who lack the
attributes of a successful franchisee.
Successful franchisees are the best
marketing tool for any franchise once
they are established. They serve as
great advocates of the franchise system
as well as the franchisors themselves.
In business as in life, a good long-term
partner is invaluable.
STRATEGIES, ANYONE?
Know what you’re getting into - New
franchisors frequently underestimate
the demands of franchisee recruitment.
Talk to at least one established
franchisor and ask them about their
experience. Contact the British
Franchise Association and Franchise
Development Services for advice. A
few phone calls and a little reading
could save you a whole lot of time,
money and hassle.
Plan ahead - Take the time to chart
your course. Remember, a recruitment
programme should be proactive, not
reactive! Decide on the image you
wish to project, identify the attributes
you need in a franchisee, determine
how you’ll reach qualified individuals,
think out your lead management suggest that you appoint a person documentation, sensible marketing
system, and develop a sound candidate within your team with recruitment material, a solid picture of your targets,
evaluation method… before you begin. responsibility before you attempt to and a reliable method of tracking your
Manage your costs - Monitor your market your franchise. Alternatively, progress. A well-run recruitment
recruitment costs! You should be able our professional full-service franchise programme offers much more than
to calculate how much you are paying recruitment programme is available to savings. Successful franchisees are the
per signed franchisee. Don’t forget the facilitate the entire process. Franchise foundation of a successful franchise
cost of your time and other overheads. Development Services employs its system, and are the best marketing tool
You want to ensure that your extensive resources to develop targeted for any franchisor.
recruitment costs per head are far less marketing, generate and manage leads,
than your franchise fees. pre-qualify candidates and track your If you have any questions about
Hire someone to manage the success. The service keeps a lid on franchise recruitment or would like
process or use a professional lead your costs as it maximises your chance more information about our proven
generation and recruitment service - of recruitment success. professional lead generation and
As the owner or director of a franchise Your focus must be on doing things recruitment service, contact us today.
company, you probably do not have the right from the start. This means
time to manage a franchise recruitment developing proper pilot operations,
programme yourself. We strongly proven operating systems, full
FURTHER INFORMATION: North West England & Scotland (Manchester Office)
Tony Urwin 0161 926 9882 email: tony@fdsnorthern.com
North East England (Newcastle Office)
Eddie Mulqueen 0191 551 0559 email: eddie@fdsnorthern.com
© 2007 The Franchise Magazine 169
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