106 107 Auntie Anne's DSAR 1/3/07 4:53 pm Page 2
1.
Come and meet us at one of our
stores which is most convenient “THIS PRODUCT IS SOMETHING NEW”
to you to discuss the franchise offering
and try the product - we guarantee one “I really enjoy my Auntie Anne’s business, in fact I love it!” says Mahasti Poursaleki, who
taste will turn you into an Auntie opened her pretzel bar in October 2004. It’s a really clean, respectable business and is so easy
Anne’s Pretzel lover forever! to run if you know what you’re doing. And because I’m my own boss, I can fit running it
around spending time with my family.”
2.
Then fill out an application form Describing her former occupation as a “full-time housewife”, Mahasti first discovered
to start the process of joining the Auntie Anne’s pretzels on holiday in the USA, so when her children were all in full-time
growing Auntie Anne’s franchisee education and she was looking for a project she called up the UK Master Franchisee. “My
network.
husband got into the pizza business in the early ’80s when nobody knew about pizzas, and we
have seen it become a national dish,” she reflects. “Soft pretzels have the same potential pizza
3.
Once you have decided upon
had then, a lot of people don’t know what they are and expect them to be the hard, salty kind
your chosen area of the country
you get in packets. This product is something new and it takes time to educate people about it,
we will find the most appropriate
but it is fabulous and people really like it here in Cheltenham.
property available using our specialist
“UK consumers are going towards healthy eating, and the pretzel is low in fat compared to
commercial agents on your behalf and
doughnuts. I get a lot of repeat custom and as the pretzel becomes more nationally recognised,
visit each site with you to decide which
I’m sure it is going to go through the roof!”
property will best suit your Auntie
Anne’s store. We will then negotiate
the lease to get the best deal for you.
4.
Once the property has been 7.
On your return before you open
SUMMARY
we will assist with training your
agreed our experienced designer new employees so that when you open TYPE OF FRANCHISE:
will produce a 3D image for you to they are ready to run the best snack ‘GRAB AND GO’ SNACK RETAILER
visualise your store and a full set of outlet in the country.
plans will be submitted to at least three
INDUSTRY SECTOR:
approved shop fitting teams who will
compete to give you the best quote. 8.
We have a tried and tested launch
FOOD
marketing programme in place to
IDEAL FRANCHISEE PROFILE:
ensure that when you reach your
5.
We will manage the shop fit for opening day you launch with a bang!
Primary requirements are commitment to quality
you and procure all required
of service and enjoy working with the public.
equipment at the best possible price
along with small wares and your first 9.
Auntie Anne’s will lay out the
YEAR ESTABLISHED:
format for your monthly
food delivery. All prices are pre-agreed management accounts so that you can
USA: 1989, UK: 2003 (under new ownership since ‘06)
with you. accurately manage your business.
FRANCHISING SINCE:
USA: 1989, UK: 2003
6.
While your shop is being fitted e will provide you with
out you will travel to Auntie 10.
W
ongoing marketing support
NUMBER OF FRANCHISEES:
Anne’s Headquarters in Pennsylvania, along with any training as it is required
UK: 2 (4 locations) + 4 company-owned stores
USA for a two week training course, so that you can run the best Auntie
USA: 250 (900 locations)
which teaches you everything you need Anne’s store in the system!
to know to run an Auntie Anne’s store,
INVESTMENT REQUIREMENT:
including: how to roll a pretzel; how to
YOUR SUCCESS IS OUR SUCCESS!
Up to £97,500 (50% can be borrowed)
clean all the equipment; staff rotas;
introducing and managing staff
PRIORITY RECRUITMENT LOCATIONS:
incentive programmes; and more.
NATIONWIDE
FURTHER INFORMATION: To enquire online visit:
www.thefm.net/60871
Call: Max Burton 01844 273 226 / 07894 658 002
email:
maxburton@auntieannes.co.uk visit:
www.auntieannes.co.uk
Pretzels UK Ltd trading as Auntie Anne’s, Brook Farm, Meadle, Bucks, HP17 9UD
© 2007 The Franchise Magazine 107
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