102 103 Sonic Golf DSAR 2/3/07 9:22 am Page 2
‘I use The Ultrasonic Club
(Below) Phil Knight (r) observes the Sonic Golf Ultrasonic golf cleaning machine in action
(Inset) The machine in operation
Cleaner regularly and in all
my years as a professional, I
have never come across a
better way of cleaning golf
clubs. The grips are restored
to a tacky finish and the
grooves on the club face are
clean, thus improving the
amount of ball control.’
Bill Ferguson (PGA), former coach to
Ian Woosnam and other European
Ryder Cup stars
Phil Knight, a former Business
awarded nine franchises, launched
Development Manager and Sussex
three franchisees, and is currently
franchisee, chose Sonic Golf for the
finalising a Master Franchise
flexible working hours and the
agreement for the Republic of Ireland.
scalability of the business model. He
Franchisees do not need to be
states: “Sonic Golf is an excellent idea
trained salespeople or even golf
with excellent machines. I am fully
enthusiasts but must possess excellent
confident that the more machines we
local knowledge and communication
place, the better known it will become
skills, and be prepared to hire and
and the franchise will grow. I can
manage part-time staff if required. The
work my own hours and build the
initial franchise investment of £14,995
business as big as I like.” Phil has
includes licenses for 10 machines,
placed 10 machines in three weeks and
induction training, operations manual
is aiming for 30.
and maintenance manual. Sonic Golf
The franchisee’s role is to develop
provides marketing support and
relationships with golf clubs to site and
completes all billing and administration
maintain machines. The only cost to
requirements for franchisees. Phil
the club is the electricity needed to run
describes the support as “excellent”
it. The club signs an exclusive
while Keith recommends the franchise
agreement and in turn receives a
to someone with an interest in golf or
percentage of all sales collected via the
looking for a low-cost business.
club or pro shop by selling tokens to
“We estimate the total United
operate the machine. “The fact that it
Kingdom market for golf club cleaning
doesn’t cost anything and they’re not
services to be in the region of £40
tied into a lengthy contract is important
million a year,” reveals Joel. “Our
to the clubs,” Keith elaborates.
target is to secure 35 per cent of this
Joel, a keen golfer, former Regional
market within the next three years.
Chairman for the British Franchise
We are working to achieve this with the
Association and founder of a leading
extension of our franchise system
franchise information website,
and a streamlined Sonic Golf
launched Sonic Golf in September last
franchise model.”
year. Since then Sonic Golf has
FURTHER INFORMATION: To enquire online visit:
www.thefm.net/62487
Call: FranMatch 01603 620 302
email:
franmatch@fdsltd.com
© 2007 The Franchise Magazine 103
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