140-151 news section D 2/3/07 4:54 pm Page 1
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FRANCHISE
News
FRANCHISEE
Neil Cullen,
ERA franchisee
Dream comes true for
DIARY
handwriteleft
AFTER 10 years as
Dream Doors winners
an Expense
DREAM DOORS has
Reduction Analysts
presented its ‘Franchisee of
franchised consultant,
the Year’ award to
I have just renewed
Warrington couple Rachel
my franchise for a
and Stephen Vorster.
further 10 year term
Second placed was
and if it is anything
awarded to Andy and Shelly
like the last 10 years,
Stewart (Dorset), who were
the future is looking
also presented with the ‘Most Improved Franchisee of the Year’ award. Third place
very bright indeed.
went to Polly and Toby Smalley (Guildford), and Alan Bates (Tonbridge) was named
I became an ERA
Neil Cullen
‘New Franchisee of the Year’.
franchisee in January
The awards took place at Dream Doors’ annual Franchisee Conference, for which
1997. In my previous role in engineering I
the theme was “how to grow and add value to your business” and covered five main
was stuck in the same environment, day after
objectives:
day. I am now in a position where I earn
• Increased Number of Franchisees - How additional franchisees will create
much more than engineering would have
more brand awareness, leading to more sales and revenue that will be re-
given me and my lifestyle is so much better.
invested into the Dream Doors network.
ERA has given me the opportunity to
• Increased Marketing Spend: Commitment to an annual campaign in target
indulge in one of my greatest passions, which
publications for our market, which will create more leads and more sales.
is travel, and the benefits of ERA mean that
• Increased Head Office Support: New members of support staff were
while I don’t get paid for holidays I can
introduced and monitoring procedures implemented to improve logistics.
always use my fellow ERA colleagues to
• Increased Business Management Support: In-territory support will be
manage my clients while I am away.
complemented by additional outsourced sales and business coaching.
In 10 years I have billed over £1.1 million
• Increased Product Range: New suppliers were introduced to complement
- that’s over £100,000 each year for 10 years
and improve upon the existing Dream Doors range.
- and because the business has a very low
Additional guests included Kevin Byrne from ‘Check A Trade’ and speakers from
overhead cost the majority of this stays with
The Business Advice Bureau. The afternoon was devoted to a sales quiz that
me. This proves to me that not only is the
revisited ideas and techniques practiced through courses held in 2006. Dream Doors
ERA franchise opportunity a great fun
Managing Director Troy Tappenden said: “Congratulations to all our winners and to
lifestyle opportunity but also very a profitable
everyone present at the conference for participating and making the day rewarding,
one.
informative and ultimately a vehicle to both celebrate and motivate.”
I enjoy great variety in my working day as
Further details turn to page 84
I meet clients and suppliers, all of whom have
different needs. I also work with a large
number of my fellow franchised consultants
Caremark innovation
on different projects, jointly visit new
prospective clients and share the project work NEW Caremark franchisees now benefit from the provision of a professionally
allowing me to be in business for myself but developed and personalised website as part of the franchise package, assisting in
not by myself. marketing a brand new business in a growing sector. Kevin Lewis, Managing
10 years on I have not looked back. In this Director, comments: “This is an important step for
time ERA has grown to be the world’s largest Caremark, our customer base is very selective and
and best-known franchised cost management direct access to our franchisees’ business via the
consultancy group. I have just renewed my web is a fantastic addition to our marketing
franchise agreement for a further 10 years and support. Adding this at no extra cost to the
in my work role I simply couldn’t be happier. franchise package reflects Caremark’s
I often remember a song that was around commitment to supporting our franchisees in every
when I was made redundant in 1993, which way possible, ensuring they will have a
was called ‘Things can only get better’. Well, competitive edge in the marketplace.”
in joining ERA things have become even The growth of the Caremark network continues
better than I could ever have imagined. I am to gather momentum following the completion for
already looking forward to another 10 years. three new franchisees of their initial two-week
I cannot wait. training course, with the next course planned
Further details turn to page 44 already fully subscribed.
Kevin Lewis, MD
Further details turn to page 90
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