140-151 news section D 2/3/07 4:55 pm Page 11
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FRANCHISE
News
Mortgage Force Thresher Group appoints the
awarded Full bfa EKW Group as ‘Recommended
membership Accountants’
MORTGAGE FORCE LTD, the award INDEPENDENT drinks retailer
winning mortgage intermediary franchise, has Thresher Group has appointed the
received the highest level of British Franchise EKW Group as recommended
Association (bfa) membership. accountants to support its
To achieve Full membership the company franchise offer.
had to complete a detailed and intense vetting The EKW Group has been
process. Nic Lewis, Franchise and Operations helping independent and
Director says: “Full members are established networked franchises to flourish
franchise businesses that are prepared to have for over 70 years, providing
their reputation examined by the bfa and can specialised Accountancy, Payroll
prove that they have developed their and Capital Funding solutions for
businesses with sufficient franchisees trading franchisees. Neil Foster, Director of Business Development at the EKW Group says:
at levels that make for a stable, sustainable and “The Threshers franchise offer is a fantastic business model providing an accessible
profitable network.” and attractive opportunity for both company-owned store managers, and the wider
Established in 2000, Mortgage Force franchise market, to buy into existing, established stores and share in the strength of
quickly became a leading mortgage the Thresher brand. We are absolutely delighted that the Thresher Group has chosen
intermediary franchise. In 2005 the company us to partner with them and we are looking forward to supporting the franchisees
was voted the UK’s ‘Best Mortgage Broker’ right through from the business and tax registrations to maximising their profits.”
(2005) by the industry, through the Mortgage Fyl Newington, Head of Franchise Development at the Thresher Group adds:
strategy awards, and by consumers, through “Ensuring our franchisees have the support and expertise they need to succeed is a
the Mortgage Magazine awards. The crucial aspect of the Thresher Group’s franchise success story so we’re pleased to be
company’s credibility and standing in the linking up with the EKW Group, with all their years of expertise, as recommended
marketplace was further enhanced in 2006 accountants.” Further details turn to page36
when it won the ‘UK Best Mortgage Broker’
for the second time as voted for by the
consumer, and also received the ‘UK best
Regional Broker award in the Mortgage
Strategy awards.
Toastys hits
Mortgage Force currently has over 150
franchisees and business writers providing
the high street
high quality, professional, face-to-face advice
to valued clients across the UK. Nic believes
FOR those franchisees that are
that, with a vibrant and exciting housing
quick to recognise an exciting new
market and increasing demand for new and
opportunity and have an interest in
innovative mortgage products, the need for
the highly profitable Food and
quality mortgage advice remains high.
Drink sector, the new Toasty
“Mortgage Force continues to receive
branding is being offered
record numbers of enquiries from people
nationwide by Toasty Kitchens Ltd. Competitive franchise deals are available to
looking to enter this rewarding and fast
those franchisees who want to be first on the high street with the new Toastys brand
moving industry. Mortgage Force still has a
that could soon become a household name.
number of marketing areas available waiting
Building on their experience of 28 years and recognising the popularity and
for those people who can see the long-term
potential of toasted sandwiches combined with a quality fresh coffee offering,
value represented by the mortgage industry
Toastys is the result of a comprehensive re-branding exercise using retail design
and are keen to help consumers fund and
consultants Karsenbarg Design Associates based in London.
secure a new home or investment, and at the
Franchisees get the benefit of co-ordinated branding across all parts of their
same time be well rewarded for providing a
operation with no additional charge. A positive response has been received from
professional service and delivering quality
retail shopping malls throughout the UK which means that properties are available
advice and guidance.”
in high footfall locations alongside other major chains such as Costa and Starbucks.
Further Details call 01543 483 509
“Being first on the high street at an early stage means that franchisees could see
a real growth in the value of their investment,” says the company.
Further details turn to page 129
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