108 109 CeX DSAR 1/3/07 4:55 pm Page 1
Advertorial
‘Satisfaction Guaranteed’
An exciting retail opportunity
o confident is CeX of its franchise our mobile phone ranges also continue
for business builders, the
S
opportunity that, for a limited to grow, after all who doesn’t have a
period, the company is offering a mobile phone?”
message CeX is sending to
‘Buy Back Guarantee’ for new With the rapid development of new
prospective franchisees is
franchisees. Subject to conditions, CeX technology driving CeX’s growing
will refund stock, shop build and fit costs success, the business is embarking on a
‘Satisfaction Guaranteed’. and take over the store management and nationwide franchise development
Adam Browning reports.
running costs should the franchise not programme. Aiming to achieve
meet the franchisees’ expectations. national coverage within five years,
In the fast and ever developing world CeX is seeking motivated and
SUMMARY
of high-end electronic entertainment, determined individuals to roll out its
CeX provides a valuable service to proven business model across the UK’s
TYPE OF FRANCHISE:
technology enthusiasts wishing to stay high streets. Developed over 14 years
NEW AND USED GOODS RETAIL
ahead of the game. The ongoing in 30 company owned stores, CeX is
INDUSTRY SECTOR:
advancements of mobile phones, MP3 offering a fast-paced and exciting retail
TECHNOLOGY & ENTERTAINMENT RETAIL
players, digital cameras, computers and opportunity that’s ideal for electronic-
games consoles means models are entertainment enthusiasts.
IDEAL FRANCHISEE PROFILE: quickly updated and replaced. The CeX With a Franchise Package that is
Energetic and enthusiastic people capable of
business model allows customers to buy- geared towards success, Hugh explains
managing a busy shop. Retail experience and
and-sell part-exchange quality second- that “franchisees will benefit from
an interest in the product ranges would be
hand technology and entertainment CeX’s knowledge and experience of the
advantageous but are not essential.
products at attractive prices and with a marketplace such as optimal buying
12-month warranty - CeX is the one- and selling prices and product supply
YEAR ESTABLISHED: stop-shop for gadget lovers. and demand curves, which are essential
1992
“The market potential is huge,” to business success and avoiding stock
reveals Franchise Director Hugh Man. shortages or surpluses”.
FRANCHISING SINCE:
“The videogame business is massive, Ongoing support is provided by the
2004
with its estimated value now rivalling senior management team including
NUMBER OF FRANCHISEES:
that of the movie business. DVD has general business advice, new product
Total no. of stores: 35 Franchised: 3
entered the living room faster than any updates, pricing, marketing, product
previous device and in the fast moving repair, stock redistribution, IT, HR, the
INVESTMENT REQUIREMENT: world of computers, upgrading to keep CeX public website and intranet. “This
CAPITAL REQUIREMENT: £40,000
ahead is paramount for technology buffs. is a business that works when the
TOTAL INVESTMENT: £130,000
From MP3 players to digital cameras economy is booming and even better
PRIORITY RECRUITMENT LOCATIONS:
and the huge range of associated when it is less buoyant,” says Hugh.
Nationwide
memory cards, electronics is our fastest
growing product line. As well as this,
108
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180  |  Page 181  |  Page 182  |  Page 183  |  Page 184  |  Page 185  |  Page 186  |  Page 187  |  Page 188  |  Page 189  |  Page 190  |  Page 191  |  Page 192  |  Page 193  |  Page 194  |  Page 195  |  Page 196  |  Page 197  |  Page 198  |  Page 199  |  Page 200  |  Page 201  |  Page 202  |  Page 203  |  Page 204  |  Page 205  |  Page 206  |  Page 207  |  Page 208  |  Page 209  |  Page 210  |  Page 211  |  Page 212  |  Page 213  |  Page 214