117 thebestof re-draft SDAR 2/3/07 12:52 pm Page 1
Advertorial
Chief Executive
Nigel Botterill
(right) with
Technical
Director Dave
Carruthers
‘It’s a tremendous business’
With over 320 UK franchisees and a
Buckinghamshire, agrees: “I have been people visited the site making thebestof
involved in franchises in the past when one of the top 50 most popular websites in
clutch of awards to its name, web-
I have felt that I have not been in the country. We have received the ‘Best
based franchise
thebestof.co.uk
control of my business. Things are so E-Company 2007’ award, which has
different with thebestof. I am totally in further raised the profile of the site.”
must be doing something right,
control of my business and am also able (Turn to page 143 for the full story).
Franchise Recruitment Manager
to spend more time with my family.” To find out more about this amazing
It is certainly true that local opportunity and why it works so well,
Mary Stevens explains businesses are rapidly catching on to visit
www.getthebestof.co.uk or call 0121
the benefits of
thebestof.co.uk and this 765 5556 and speak with Chris or Cat.
T
he business is run by Nigel makes getting new customers much
Botterill and his team of 40 easier. “I genuinely look forward to the
staff, who provide dedicated phone ringing as it is always good
SUMMARY
training and support to the franchisee news,” says Carole Aldred, franchisee
network. “We are geared up to help for Bolton. “The support from the guys
TYPE OF FRANCHISE:
every one of our franchisees achieve at the office has always been excellent
HOME-BASED
success,” Nigel assures. “So far, most and this really is a ‘win-win’ business
INDUSTRY SECTOR:
of our site owners are recouping their for me and my customers.”
COMMUNITY WEBSITE & DIRECTORY
investment in just a few months. We Guilford franchisee Ginetta George
now have over 320 franchisees.” has big plans: “The truth is, over 90 per IDEAL FRANCHISEE PROFILE:
Huddersfield franchisee Fiona cent of people who I approach become
People with some experience of sales, who
Crosland says: “It’s a tremendous customers. It really is an extremely
care about the community they live in, and
business. Think of it as a 21st century easy thing to sell and I have set my
want to achieve a better work/life balance.
cross between the parish magazine and targets very high. Customers are
Yellow Pages! Businesses love it getting real value, which I think is key,
YEAR ESTABLISHED:
because it is such good value and we and the support from the team at HQ is 2004
are able to measurably drive more really great too.”
customers to them - and residents in the Technical Director Dave Carruthers
FRANCHISING SINCE:
town realise that the quality and depth is keen to provide reassurance for non-
2005
of information available to them is technophiles: “Just in case you are
NUMBER OF FRANCHISEES:
second-to-none.” worried about all the technology,
320
Sylvia Lillis, franchisee for Ealing although this is a web-based business,
in West London, adds: “The support I you don’t need any technical INVESTMENT REQUIREMENT:
get is fantastic. Whenever I have knowledge. Everything is designed so
From £9,999 +VAT depending on area
needed help the team at HQ have been that as long as you can use email and
there straight away.” type a letter in Microsoft Word then
Kiren Powell, who has invested in you can run and operate the site.
PRIORITY RECRUITMENT LOCATIONS:
three franchise areas in “In January more than 800,000
NATIONWIDE
FURTHER INFORMATION: To enquire online visit:
www.thefm.net/39304
V
isit us on stand A530
Call: Cat or Chris 0121 765 5556
at The British & International
Visit:
www.getthebestof.co.uk
Franchise Expo, London
23rd & 24th March
thebestof, Unit 3, Olton Bridge, 245 Warwick Road, Solihull, B92 7AH
© 2007 The Franchise Magazine 117
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