166 167 FDS France DSA 2/3/07 10:54 am Page 2
French consumers
have proved again
and again that they
are receptive to new
ideas and concepts.
running at more than double the
national GDP growth rate. Almost all
of that growth comes from home-
grown entrepreneurs, proof that
franchising is one of the best ways to
start and develop a business in France.
The big surprise remains the lack of
non-French franchisors as international
brands account for a tiny 10 per cent of
FDS-FRANCE SERVICES INCLUDE:
the sector’s activity. Yet French
consumers have proved again and again
Market research: up-to-date and in-depth
that they are receptive to new ideas and
understanding of your industry.
concepts - but the problem for a French
Master Franchisee search: search, profiling and
entrepreneur is finding the novelty! aging. This is helped by the fact that
award, access to databases.
This anomaly can’t last as France boasts one of the highest life
entrepreneurs looking for new ideas expectancies in the world (83 years
Franchisee search: search, profiling and award
begin to search the international for French women).
access to databases.
horizons. So if your business has a • Urbanite: Net average annual
Geographic location: France is geographically
successful concept, look to France for earnings in France is just over
the largest European country, seven major
your next market development. Euros21,000. While the service
conurbations and prosperous regions.
sector now represents over 70 per
KNOW YOUR CLIENT: PROFILE OF cent of GDP, manual workers still
Marketing, PR and communications: local and
A FRENCH CONSUMER make up a quarter of the workforce.
international franchise magazines,
Even if your top priority is seeking out Farmers and farm workers, who now
communications packages and roll-out.
the best Master Franchisee candidate to represent just 2.5 per cent of the
Logistics: distribution networks and hubs. France
develop your business in France, it is workforce, still allow France to be the
boasts excellent infrastructure and choices for
worth having a look at your end-client. EU’s largest agricultural provider,
logistics.
FDS-France and IBT Partners help accounting for 15 per cent of total EU
franchise networks identify Master produce.
Training: development of French manuals,
Franchisees but we also assist the • Less traditional: Like elsewhere in
education and training support.
franchise network once it is up and Europe, the number of married
Design and architecture: French requirements
running to develop its business. couples has fallen since the start of
and coherent roll out of design;
Knowing your client is the key to the 1990s. Non-married couples now
that success. account for one couple in six.
Accounting: including start-up costs and
Frequently, the end-client is the • Served by fewer retailers: The French
subsequent accounting support.
French consumer. While it is retail sector has undergone radical
Legal: specialists in franchising for both the
notoriously difficult to define a typical restructuring and consolidation over
franchisor and franchisee.
consumer, it is still essential to identify the last 20 years. Hypermarkets now
some of the main criteria and claim 60 per cent of food and
Deontological: underpinning franchising in
characteristics. Your typical French household items while large
France is the French Code of Ethics, the Article l.
consumer is: specialist stores, like sports or DIY
330-3 of the Code de Commerce (Loi Doubin) and
specialists, capture 40 per cent of
the EC Exemption Rule of 1999.
• Getting older: France is currently their markets.
Banks: working relations to provide financing for
enjoying a mini-baby-boom, but the
the Master and the franchisee.
trend for the general population is
FURTHER INFORMATION: Call +33 (0)1 56 88 29 00
John Worthington, General Manager: jw@fds-france.com
Fanni Vig, International Manager: fv@fds-france.com
Alex Pozzo di Borgo, Country Manager: ap@fds-france.com
FDS France SARL, 17 rue du Colisee, 75008 Paris, FRANCE
© 2007 The Franchise Magazine 167
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