170 171 Patterson File SARD 5/3/07 9:18 am Page 2
Expand your
business
Phase 2 Objectives: through
• Credible and professional
corporate image franchising
• Clear and inviting
franchise prospectus
• Legal agreement fair to both
parties but leaving you in control
• Franchise manuals for entire
business method
• Territories benefiting both
franchisor and franchisees
After the second phase, the new
If you’re based in the South of England and looking to achieve success
business format should be ready for a
through franchising, contact Gordon Patterson and Gary Rigby at FDS
professional and confident launch as an
(Southern) for an exploratory discussion.
attractive Business Format Franchise
FDS (Southern) have provided consultancy services to many companies in
the expansion of their business through franchising. An example of these
brands include:
London House
PHASE 3
FRANCHISEE RECRUITMENT
This involves marketing your franchise
to secure quality prospects to own and
operate the franchise. Consolidating
the first phase of franchisees is vital to
laying the solid foundations for
franchising success.
We therefore stress the importance by using ill-informed call handlers, Gary Rigby was a member of the
of allocating the franchise to parties of answering machines or sending out senior management team as Franchise
the right calibre rather than those just promotional material full of mistakes. Manager and Operations Manager with
with the capital to invest. The key is Our in-depth industry experience a major national franchise brand for
helping you, the franchisor, to design helps clients to avoid the common some 15 years. In this capacity, he was
eye-catching advertising, which mistakes at every stage and move on involved with franchising in all aspects
portrays the opportunity accurately and steadily to enjoying the benefits of of implementing the franchise
effectively to attract quality prospects. franchise development success. development programme. This
FDS works with clients to design extended from implementing the
the best programme for recruiting MEET THE TEAM original pilot operation, to launching
franchisees. In-house publications, Gordon Patterson acquired the rights the franchise, recruitment, franchisee
extensive websites and the FDS Central to operate as FDS (Southern) over 21 support and helping the franchisees
Database are used to enable clients to years ago. During the last two decades with sales and marketing initiatives for
achieve their recruitment objectives. he has consulted for many companies their own businesses.
Having generated enquiries, we expanding their operations through Together, Gordon and Gary have
then teach your management team how franchising. Many of his client over 35 years of experience in all
to invest time and patience in handling relationships extend over the past 10 to aspects of franchising. If you are based
your enquiries correctly, for it is all too 21 years and businesses that began in in the South of England and looking to
easy to invest in promotions and then local areas have become nationally achieve success through franchising,
mishandle the enquiries - for example recognised brands. contact FDS (Southern).
FURTHER INFORMATION: Gordon Patterson & Gary Rigby 0118 974 5115
email: franchising@fdssouthern.com
www.franchise-group.com
FDS Southern, Maple Grove, Bradfield, Reading, Berkshire RG7 6DH
© 2007 The Franchise Magazine 171
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180  |  Page 181  |  Page 182  |  Page 183  |  Page 184  |  Page 185  |  Page 186  |  Page 187  |  Page 188  |  Page 189  |  Page 190  |  Page 191  |  Page 192  |  Page 193  |  Page 194  |  Page 195  |  Page 196  |  Page 197  |  Page 198  |  Page 199  |  Page 200  |  Page 201  |  Page 202  |  Page 203  |  Page 204  |  Page 205  |  Page 206  |  Page 207  |  Page 208  |  Page 209  |  Page 210  |  Page 211  |  Page 212  |  Page 213  |  Page 214