Franchise Focus
Standing out from the crowd
Rob Clifford, chief executive of Century 21 UK, on tackling the competitive property sector
INVESTMENT LEVEL: FROM £50,000 “T
he UK is without doubt a nation obsessed with property. Given the significant number of businesses involved
in the sector in one way, shape or form, we can see just how important the property market is to ‘UK plc’ and to the many thousands of people who rely on it to make a living. The good news for those looking at running a property-related franchise operation is that activity levels are currently strong and the underlying drivers are sound. As an estate and lettings agency franchisor we can see first hand how the property market is working and we are pleased to say that both sales and lettings continue to perform well.
One thing we can’t get away from, however, is the fact that the agency market is incredibly competitive; new and existing agents find themselves competing against local independent players and large chains, as well as the growing number of online
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operators. This is a good time to be involved in the property market but agents need to have something fresh and to be prepared to take on the large number of competitors all seeking their piece of the market.
“Century 21 UK has opportunities available all over the country”
This is why we believe that having the backing, support and resource of a franchisor like Century 21 UK can help both new and established agency offices to not just survive in the current market, but thrive. We offer a whole range of services to new franchisees, including a comprehensive induction programme for you and your staff that takes you through the process up to, and beyond, launch.
Century 21 UK is looking for dedicated,
professional entrepreneurs who can see the opportunities in the property market and have the drive, ambition and attitude to make their mark. We are not just looking for those new to property but also existing independent agencies that may now want the strength of brand and support that comes with a Century 21 UK franchise in order to compete with the growing number of businesses operating in this sector. Hannah Little, the new owner of the Century 21 UK Islington office, says: “To say that the Islington property market is competitive would be something of an understatement. Our operation has to stand out from the crowd and needs to be instantly recognisable. This is why we joined Century 21 UK, for the backing that comes from being part of a huge operation known the world over. London is an international property marketplace and we want our properties to be seen and viewed by as many potential buyers as possible. The
century21global.com property portal provides this service and means we do not just have a domestic presence but a worldwide one.”
Century 21 UK has opportunities available all over the country and is seeking individuals who understand their local region and feel they can offer something different to sellers, buyers, landlords, tenants and property developers.
Joining Century 21 UK means becoming part of the world’s biggest real estate agency and opens doors to worldwide opportunities that would simply not be available elsewhere. If you’re looking to make an immediate impact and be backed by a global powerhouse, then now is the time to contact us to see how we can make your property market dreams a reality.” n
CENTURY 21 UK
WEBSITE:
www.century21uk.com/ business-opportunity
EMAIL:
opportunities@century21uk.com PHONE: 0115 902 1002 CLASSIFICATION: Property
Investment: £50k-£100k
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