Special Feature MR. ELECTRIC
How have you managed business growth? Initially, you want to grow at a rate where you are in control and able to deliver the quality of service that builds you a good, solid reputation. The beauty of this business, however, is that you are your own boss and can take it to whatever level you wish.
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eville Yates is franchisee for Mr. Electric, Padiham, near Burnley, Lancashire. He has a background in logistics in the
engineering technology sector.
What did you do prior to franchising? Previously I worked for Samsung UK & Europe as both an employee and then a sub-contractor. The role was primarily in logistics and involved all aspects of importing, warehousing and distribution.
Why did Mr. Electric appeal to you? I was looking for a franchise opportunity in a sector that I believe has great growth potential. The future of the environment is becoming more and more important and new and emerging technologies are generating new opportunities by the day. It’s an industry with an exciting future.
What is the training and support that you receive from the franchisor? Clearly, these are two of the most important aspects that initially attract a potential franchisee to a particular franchise. With Mr. Electric the training has been excellent and the bespoke products in particular have been very good. The support is also what you would hope for from an established brand. For example, they have links with national accounts and are able to give you leads, which is very important when just starting out.
How do Mr. Electric operate ethically / sustainably / in an eco-friendly way? We are electricians first and foremost, but being eco-friendly is at the heart of the brand; as a business we thrive as people and buildings adopt a more green approach. One of the ways in which we generate business is by offering energy- saving surveys for clients. As a rough guide we can usually save most clients at least 10 per cent – often much more – on their energy bills following a survey. That gives you some idea of the impact our business is having across the country.
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Businessfranchise.com | October 2014
Describe a typical day. My role is to manage the business so I spend time carrying out sales and marketing tasks, handling the leads and making sure that we deal with each one efficiently. I am responsible for supporting my team, which involves all manner of health and safety tasks and ensuring that all our accreditations are kept up to date.
What are your plans for the future? The future, as they say, is bright. Our leader, Philip Milburn, who has been with the business for just over a year, has a great deal of experience in the franchising industry and there are lots of new and exciting developments in the pipeline as he seeks to drive the business forward.
What advice would you give to anyone considering franchising? Think long and hard about the future, what prospects your business will have going forward and how that will benefit you. For me, a business connected with the environment was an obvious choice, it is something I care about and I am pleased to be doing my bit within the sector.
SCREEN RESCUE
year-end figures are solid with a net profit margin of 41.2 per cent and we’ve just been awarded all windscreen repairs to Europcar, National, Alamo and Inter Rent throughout East Anglia including two major airport locations.
Why does Screen Rescue’s franchise offering stand out? Screen Rescue offer more than one income revenue stream; not only a comprehensive range of windscreen repairs but also glass scratch removal with zero distortion and complete headlight restoration to all commercial automotive sectors, major fleet operators and commercial insurance fleets. We have a solid business foundation that provides sustainable turnover and healthy margins. This business mix has proven to be recession-resistant within our commercial client base and guarantees we generate repeat volume business via a weekly, fortnightly and monthly fleet inspection programme.
Our business model is flexible and can be operated either as a man-and- a-van business or scaled up to meet the requirements of a full management franchise, where the franchise owner focuses on managing multi-van technicians and growing the business.
In what ways are Screen Rescue committed to operating ethically and environmentally? We are committed to leading the windscreen repairs industry in minimising the environmental impact of glass waste in UK landfills. Our unique technology capabilities enable us to repair the widest range of damages in the market and ensures even the most challenging of damages are repaired safely in all windscreens that would previously have been replaced at great cost to the environment and at needless expense to the client. Our repairs-only policy guarantees we’re
D
elivering advanced windscreen repairs to all commercial automotive sectors, Screen Rescue have not only smashed
their 24-month turnover target of £100,000, but they are also reporting an impressive YE14 gross profit margin of 97.7 per cent. Franchisor Jaime Hilario gives an insight into his business.
How is business so far? We’ve had a fantastic second year and with a lot of hard work have taken the business to even greater heights. Our
reducing our environmental impact of glass waste 100 per cent. In addition, we are continually improving other areas of our environmental performance as an integral and fundamental part of our business strategy and operating methods. We also take great pride in promoting high standards of integrity and professionalism within the windscreen repairs industry, operating to NVQ standards, which ensures best practices are delivered consistently.
Who is best suited to your franchise? Ideally, we’re looking for the most dynamic of franchise partners. Those with any sales or business development backgrounds will benefit from this exciting investment opportunity.
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