FRANCHISE NEWS The latest reports from businesses in franchising
More US brands to exhibit at UK’s leading international franchise event
n The US Department of Commerce (DOC) has granted Trade Fair Certification to The British & International Franchise Exhibition, the UK’s leading international franchise event, organised by Venture Marketing Group.
This follows their successful co- operation over the last 18 months, during which time the 2014 Exhibition also attained Trade Fair Certification. As a result, more US franchise systems have offered exciting franchise opportunities to thousands of aspiring franchisees in the UK by exhibiting at the event in March 2014. The next British & International Franchise Exhibition will take place at London’s Olympia on 13 & 14 March 2015. The Department of Commerce
is represented in the UK by the US Commercial Service (USCS), based
Comment
While the thought of going into business with a partner is a daunting prospect, there are many examples of successful franchise businesses run by couples. Partners working together can make for a
strong team as it brings two skill sets to the business, the strengths of one person making up for the weaknesses of the other. This can be great for a franchise business in particular, which often requires skills in admin and marketing as well as in a practical element.
in the US Embassy London. USCS supports US franchisors seeking to enter and to expand in the UK market. The renewal of Trade Fair Certification means The British & International Franchise Exhibition will again be promoted as a market entry and expansion opportunity to American franchise brands. The British & International Franchise Exhibition 2014 was the only UK franchise event this year to have received DOC Trade Fair Certification. It is also the only major London franchise exhibition endorsed by the British Franchise Association (bfa), which maintains quality and standards in the UK. The US franchise companies that exhibited this year include Anytime Fitness, McDonald’s, Baskin- Robbins, Crestcom, Johnny Rockets, FranNet Global, Tutor Doctor and Sandler Training. More US brands
Is it a good idea to go into business with my partner?
Another key factor is that you would be going into business with someone that you already trust, something that is hugely important in creating a good working relationship.
This kind of partnership also brings the added benefit of being able to spend more time together. For those currently working unsociable hours or facing a long commute, investing in a franchise business could be the way to get a better work-life balance.
Carol Stewart-Gill is the founder of Dublcheck, a management franchise that provides commercial cleaning services
are expected to exhibit in 2015. The International Franchise
Conference within The British & International Franchise Exhibition 2015 will feature a wide range of informative speakers from across the globe. Adrian Goodsell, director of franchise sales at Venture Marketing Group said: “This renewed Trade Fair Certification is a tremendous accolade and confirms The British & International Franchise Exhibition as the UK’s leading international franchise event. For many years we have been successfully attracting large audiences of serious potential franchisees to this exhibition from across the globe. “In particular, this is great news for visitors as there will be more well-known US brands for them to meet face to face under one roof at Olympia in March 2015.”
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Businessfranchise.com | October 2014
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