Franchise Focus
Top of the food chain
Favorite Chicken has an impressive past, present and future INVESTMENT LEVEL: £100,000-£200,000
all other areas of store operation. With all of this, plus a great menu selection with continual product development and regular promotional activity, you have all the tools necessary to build a successful business. A Favorite franchise, like everything worthwhile, needs effort and determination to succeed, but success comes more easily with the support of an established formula behind you.
“Favorite is still fi rmly determined to continue with those good, old-fashioned principals of service and value for money”
I
t’s hard to think back to a time when fried chicken wasn’t the large and established part of the British quick- service restaurant (QSR) market that it is today. From its introduction into the UK in the early 1970s, the founders and team at Favorite have been working in this specialised sector, not only witnessing the incredible expansion that has taken place but also being a major part of it. In the mid-1980s Favorite identifi ed that, in the UK, only US-based multi-national companies were offering fried chicken franchise opportunities. So they set out with the aim of opening a chain of professionally run fried chicken restaurants, offering food and service equal to the brand leader but at a fraction of the set-up cost. Favorite opened their fi rst seven stores in the summer of 1986 and is now proud to be one of the largest UK-owned chicken franchise chains.
Over the last 28 years, Favorite have demonstrated its success by providing a product menu and operational system to match and exceed any other, whilst offering it at a far more competitive cost
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Businessfranchise.com | October 2014
to franchisees, not only in terms of capital start-up but ongoing. Ethical franchising is key and Favorite are currently the only chicken QSR to be full members of the British Franchise Association, bound by their code of conduct, and they also comply with the European code of ethics on franchising. Many years of experience and knowledge have gone into developing the ingredients and products that make up the Favorite menu, and there is a total dedication to providing customers with quality and value. As such, Favorite stores aim to appeal to all ages and types of consumer and always look to promote themselves in their local community.
As a Favorite franchisee you will need to be committed to delivering the quality products and service that their customers expect. Favorite understand the success of your business is the success of theirs, which is why they provide full training and ongoing support from their fi eld service, and have a team of staff dedicated to working with you. The Favorite systems have been developed to be as simple as possible while complying fully with legislation across food safety and
Simon Woodley, company director, explained some of the thinking behing the Favorite ethos. “At Favorite, we have always looked to the long term and to establishing partnerships that work for everyone that is part of Favorite. The phrase ‘We are Favorite’ means all of us – the franchisor, the franchisee, staff, suppliers and distributors – all working together to give our customers the great taste, service and value they expect and that we should all be proud of.”
Simon concludes: “Favorite are continually moving with the times, but still fi rmly determined to continue with those good, old-fashioned principals of service and value for money, serving what our customers have come to know as ‘Britain’s tastiest chicken!’” n
FAVORITE CHICKEN
WEBSITE:
www.favorite.uk EMAIL:
franchising@favorite.co.uk CLASSIFICATION: Fast food
Investment: £100k-£200k
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