Franchise Focus
A Better way
Betterclean Services offer the perfect scalable business model INVESTMENT LEVEL: £32,000
D
an van Kuyk, founder of the Betterclean Services franchise, set out to create the perfect scalable business model. A former franchisee himself, Dan
formulated a list of what he considered would make the perfect scalable business model, which he distilled to the following seven elements: 1. Deliver a simple service with systems to manage consistency and reliability 2. Provide a service that is demanded daily, no matter the state of the economy 3. Have a market where almost every building represents a potential client! 4. Command exceptional margins through intelligent marketing 5. Derive income from annual contracts with a 97 per cent customer retention rate 6. Innovate with a culture of continuous measurement and refinement 7. Scale to provide the business owner with a six-figure passive income Whilst Dan does not suggest that the
Betterclean Services model is perfect, it is important to understand the motivation and background behind this successful business model, but commercial cleaning does happen to tick all the various boxes. Dan has chosen to use the time and money that the template business provides him to develop and support the network of Betterclean Services franchise owners.
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Businessfranchise.com | October 2014
Betterclean Services is a management business opportunity with a 15-year heritage, and has now built up a network of franchise owners across the UK, from Glasgow to Brighton, Southend to Swansea, Plymouth to York and Maidstone to Manchester.
“Betterclean is very different to many other cleaning franchises”
The franchise owners that have invested in Betterclean Services were all looking to build a business that they could grow to provide them with a passive income and a great lifestyle. Their backgrounds are varied, generally senior management level from sectors including fashion, pharmaceuticals, public sector, marketing and finance. Their focus is on building their own contract base and securing a residual income. This is very different to many cleaning franchises, where your investment level buys you contracts to manage on behalf of head office in your territory.
Dan comments: “I purposely designed the Betterclean franchise opportunity to allow franchise owners to be a business owner and not a salesperson or manager. There are a lot of franchise opportunities
in the marketplace that will find the work for you, but then all you are doing is managing the cleaning, not owning it and growing the business yourself.” Dan’s ethical approach is evident in his transparent management service fee (MSF / royalties) –just 5.75 per cent of sales. This is low for the franchise industry and there are no extra levies or national funds that franchise owners need to pay into. All equipment and supplies are passed on at cost, with franchise owners saving even further as a result of the economies of scale afforded by being part of a national bfa-accredited franchise network. The total initial investment is £32,000 plus vat to set up your business. The amount of working capital you will need is then calculated based on your personal business plan. Applicants must fit certain criteria in order to succeed as a Betterclean Services franchise owner. The company is looking for senior professionals with good communication skills, excellent people skills and an ambition to build a successful management business. n
BETTERCLEAN SERVICES
WEBSITE:
www.bettercleanfranchise.co.uk EMAIL:
franchise@bettercleanservices.co.uk PHONE: 0800 7720 810 CLASSIFICATION: Management / cleaning
Investment: £20k-£50k
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