Franchise Focus
Blazing a trail
Unique franchise investment options put Wok&Go at the forefront of the industry INVESTMENT LEVEL: £115,000-£150,000
industry leader in the food retail sector. One of the UK’s leading noodle bar chains, Wok&Go offers a fusion of healthy and great tasting Thai, Malaysian, Indonesian, Chinese, and Japanese cuisine. Des Pheby, managing director, says: “Since opening in 2008 we’ve doubled in size each year and the next 12 to 18 months will be no different. It’s an extremely exciting stage to be at and we expect to have our busiest period so far.” Currently, there are 15 company-owned and franchised Wok&Go stores across the UK and Middle East, with three more planned to open their doors in Ipswich, Cardiff and Leeds over the coming months. Des says: “As well as introducing a number of new stores in the UK, we’re expanding our overseas branches in Kuwait from one to three. We’re also in discussions with various investors to take the brand into the US, India and the rest of the Middle East.
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“The fact that so many investors are choosing to become franchisees with us demonstrates the strength of the brand and the excellent opportunity that it presents.” In addition, Wok&Go have announced the
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ith Wok&Go set to have its busiest year to date, the company is yet again strengthening its position as an
£1.7million signing of an investment group which plans to open a further 16 new sites in Manchester, York, Sheffi eld and Newcastle in the next 18 months.
“As the fi rm continues to grow, it’s important to be able to offer our franchisees the highest levels of support”
Des adds: “All of these stores will be operated under our managed franchise option. With minimum hands-on work required, it’s a particularly popular option with investors looking for multiple sites.” Franchisees can also opt for Wok&Go’s unique investor guaranteed return option. Des explains: “This truly is unique, and one that I think really makes us stand out from the crowd. Not only does it offer franchisees the benefi t of us managing their store, but it also includes a guaranteed fi nancial return of 15 per cent in year one and 20 per cent for every subsequent year of the franchise contract. “Again, this is proving hugely successful, especially for international ‘Tier 1’ visa investors, and has already attracted an
investor from Nigeria. We are blazing a trail in franchise investment and are determined to bring it into the 21st century.” Back at head offi ce, Des has also appointed two new marketing and social media coordinators to enhance Wok&Go’s existing team. He says: “As the fi rm continues to grow, it’s incredibly important to be able to offer our franchisees the highest level of marketing support. “Last year we successfully launched our social media pages, new website and cutting-edge mobile app. We developed the app with Eagle Eye who are market leaders in digital consumer engagement. Using their expertise we’ve been able to offer our customers the latest offers and deals. We’re now looking to build on this further and increase our reach – both in the UK and overseas. We are dedicated to using digital technology and the most innovative marketing campaigns.” Wok&Go have franchisees of all ages and from varied career backgrounds. The company is dedicated to helping franchisees make their business a success with the team behind the scenes at head offi ce providing all the support needed to make the journey – from signing up to seeing a healthy profi t – as smooth as possible.
Ongoing support includes marketing, HR and recruitment, locating the perfect site, procuring top-quality equipment and a tried-and-tested launch programme to get the business off to a fl ying start. In addition to this, franchisees also
receive a robust four-week training course. For the fi rst time, the company will be exhibiting at the National Franchise Exhibition at Birmingham NEC, October 3 and 4 – the largest exhibition in the UK’s franchise industry’s calendar. Wok&Go are gearing up to show potential franchisees exactly what their business can offer. n
WOK&GO
WEBSITE:
www.wokandgo.co.uk EMAIL:
des@wokandgo.co.uk PHONE: 01244 376 310 CLASSIFICATION: Food retail
Investment: £100k-£200k
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