Investment: £10k-£20k
Franchise Focus
Good business scents
The Equivalenza brand offers a new exciting way to purchase perfume INVESTMENT LEVEL: £15,500
E
quivalenza, the revolutionary Spanish perfumery, currently have outlets in 30 different countries.
Last year saw this exciting brand develop into the
UK with new stores opening across the country. To date, there are four stores open and the brand aims to reach 15 stores by December 2014. Equivalenza create high-quality perfumes and scents and sell them at affordable prices. With over 100 fragrances for women, 50 for men and four for children, they offer a wide range of perfume and fragrance products that are extraordinary in quality and long lasting. In addition, all of the perfumes are refillable, saving the customer money. The whole range of perfumes is the same price, so customers no longer have to choose the perfume that fits their budget, but can now pick the one that suits them best.
The new exciting way of purchasing perfume
Equivalenza are pioneers in classifying the perfumes in olfactory families and subfamilies, devising a new way of buying fragrances based on advising and personalisation. Floral, oriental, herbal, woody, fruity, citrus… the list of blends goes on, offering something for everyone. Customers can choose the amount of perfume they want to purchase, which is then put into the refillable bottle in store.
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Businessfranchise.com | October 2014
Equivalenza completes its offer with other products such as solid perfume, lip balm, body mist, cosmetics and home aromatics. The aim is to meet all the needs of consumers in the areas of perfume and aroma.
“In just three years, Equivalenza has opened a wide network of stores internationally, now exceeding over 600 outlets in more than 30 countries”
Equivalenza perfumes are classified by numbers and colours in order to facilitate visual identification. The brand has developed three simple steps for the new way to buy perfume. 1. Discover the family of your favourite perfume 2. Experiment with various perfumes of the same family 3. Choose your Equivalenza perfume
Expansion and business model In just three years, Equivalenza has opened a wide network of stores internationally, now exceeding over 600 outlets in more than 30 countries,
including the UK, Ireland, France, Germany, Austria, Sweden and the US. This rapid development can be explained by the following three factors: • •
Quality products at a low cost
A business model with low investment
• A growth model based on delegations and regional masters
Equivalenza are looking for new franchisees in the UK to join their attractive and low-cost business. An Equivalenza ‘Mall Model’ starts at £15,500 and a complete store starts at £17,300. The ‘Mall Model’ is a perfume kiosk specially designed for shopping centres, whereas a complete Equivalenza store can be placed in shopping centres or on the high street. All stores are designed by a
professional team in the brand’s dynamic and modern style. The Equivalenza store network is based on a system of licensing and supply contracts. Unlike traditional franchises, investors do not pay an initial fee or sales royalties. n
EQUIVALENZA
WEBSITE:
www.equivalenza.com EMAIL:
info@equivalenza.co.uk PHONE: 00349 7679 6028 CLASSIFICATION: Perfumes
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