JULY/AUGUST 2016
Driver Hire offers free Euro 2016 poster
Driver Hire’s franchise sales director, Graham Duckworth and colleague Justine Turner are on the ball with their Euro 2016 poster
n With the 2016 UEFA European Championships in full swing, the transport logistics recruitment agency, Driver Hire, is ensuring that all its customers are up to speed with all the
football action. The company, which has nearly 100 franchised offi ces nationwide, has supplied its customers with a Euro 2016 poster covering all the teams, all the rounds, all the way through to the fi nal. “Timely marketing material is all part of the full back-up and support our franchisees receive as part of their franchise fee,” said Graham Duckworth, Driver Hire’s franchise sales director. “Major international sporting events such as Euro 2016 are good news for our franchisees as they regularly see an upward surge in business. Clients – particularly those in the food and drink industry – often need additional short-term staff to meet increased demand as we become a nation of armchair football fans for the duration of the tournament.” What’s more, to help clients plan when they may need additional staff , not just for the football fi nals, but for the whole of the summer, Driver Hire has printed a ‘Summer Holiday Planner’ on the reverse of the Euro 2016 poster.
Harry Ramsden’s reveals new
n Harry Ramsden’s, the British fi sh and chip restaurant, has opened two outlets in Edinburgh, unveiling the brand’s newest restaurant format. The franchise has also entered into the Scottish licensed trade sector for the fi rst time.
The brand unveiled its new pub format with the offi cial opening of Harry Ramsden’s at The Three Bridges in South Queensferry. Designed to extend its proposition into the traditional institution of pubs, which many believe off ers a natural fi t for the iconic brand, the new pub format simultaneously retains the local pub identity whilst remaining true to
Comment
How quickly will I make my money back?
Diff erent franchises will have
diff erent rates of return and, even within the same network, the return on investment (ROI) may vary. Buying a franchise is about the long-term and about producing a sustainable capital asset that you can sell in the future. So, while ROI should be considered, so should the ongoing revenue and the development of this asset. You should not seek to recover the investment in a short period of time – looking for an instant return on your stake will only serve to create short-term fi nancial pressures when you should be concentrating on building the business. When writing a business plan,
through which you can anticipate return, you should speak to the franchisor and ask them for their own assumptions and fi nancial predictions, as well as talking to a number of franchisees and reviewing their trading performances. This will give you a rough model from which to work. Remember, this is an investment!
Carol Stewart-Gill is the founder of Dublcheck, a management franchise that provides commercial cleaning services
restaurant formats
its own heritage. Harry Ramsden’s at The Three Bridges features an updated interior design to create an ambiance appealing to pubs’ more traditional customer base whilst providing a welcoming and inviting atmosphere for families. This latest opening comes as a result of its partnership with Punch Taverns and the Harry Ramsden’s team will manage all aspects of the outlet’s day-to-day operation serving breakfast, lunch, afternoon tea and dinner. The world famous Royal Mile in Edinburgh, Scotland, has been selected as the location from which to launch the UK’s fi rst Harry Ramsden’s city restaurant, bringing 25 new jobs to the city. Created
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BusinessFranchise.com | July/August 2016
predominantly for city dwellers, shoppers, tourists and the business community, the service-led Harry’s city model features an urban design and décor as well as a wide ranging menu of fresh, cooked to order rotisserie, grilled seafood and meat dishes. Opening in partnership with Harry Ramsden’s Scottish franchisee, Seven Seas Ventures Ltd, the new 3000 square foot Edinburgh restaurant off ers takeaway as well as sit in facilities with seating for 70 diners. Joe Teixeira, CEO of Harry Ramsden’s, noted: “We relish this opportunity to enter into new markets and pride ourselves in selecting great locations, surroundings and cities which hold truly international appeal. For those reasons, we believe Edinburgh is the ideal place from which to unveil our newest models and further extend the modern-day face of Harry’s to a new generation of customers.”
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