This page contains a Flash digital edition of a book.
Franchise Q&A


Claire Robinson Managing director at Extra Help


Q: Why is training and support so important?


A: I believe one of the reasons why people choose to invest in a franchise is because they want the added reassurance of buying into a tried-and-tested business model. However, this model can only be successful if quality training and support has been put in place. This ensures that the franchisee understands the individual components needed to operate the


business and feels confi dent enough to replicate it. Thorough training should enable a smoother franchise start-up by providing you with strong sales and marketing techniques. It should also share the


benefi t of the franchisor’s experience, teaching you what works and what doesn’t, and helping you to overcome any issues they may face. It is in the franchisor’s interests to


provide you with quality training and support, as it results in a higher success rate, reduces the risk of mistakes and the likelihood of franchisor intervention. Good training and support promotes positive franchisor/franchisee relationships, improves overall satisfaction and therefore results in increased profi tability. With Extra Help, for example, each franchisee attends a residential, induction training course and has opportunities to meet up with other franchisees to share ideas and build strong, working relationships. They also receive ongoing support from our head offi ce for as long as they need it and I believe that this is crucial to a franchisee’s success.


that you’re making the most out of your networking opportunities. So what are the dos and the don’ts?


Hugh Furness Co-owner of Post and Packing


Q: What are the dos and don’ts when it comes to networking your franchise?


A: Networking your franchise is a great and valuable way for franchisees to tell people about their business and expand their knowledge. It can also be a low-cost way of gaining new contacts and making business relationships, which can lead to bigger territories or provide leads and


brand awareness through word of mouth. There are many diff erent networking opportunities set up around the country, from the Chamber of Commerce to Business Over Breakfast, Athena, ABC to name a few. However, it’s important to ensure


• Do be consistent and attend regular meetings


• Do arrive early to introduce yourself to other attendees beforehand


• Do introduce yourself to the organisers • Do take plenty of business cards to share around, leave with your fellow attendee’s cards also


• Don’t expect people to approach you, get out there and introduce yourself


• Don’t only speak to people you know – you’re there to network


• Don’t forget to follow up with any potential leads


Successful networking will lead


to increased sales and better brand awareness. Invest your time wisely.


July/August 2016 | BusinessFranchise.com | 25


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84