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Cover Story


“At McDonald’s we serve three-and-a-half


INVESTMENT LEVEL: FROM £150,000*


This year McDonald’s celebrates 30 years of franchising in the UK and recently announced 40 consecutive quarters of sales growth


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here are currently 1,260 restaurants in the UK, of which over 70 per cent are franchised to 154 franchisees. McDonald’s is currently recruiting new


franchisees to help drive further growth, so we checked in with senior vice president and chief operations officer, Richard Forte, to learn more about franchising at McDonald’s…


Why franchising?


Becoming a franchisee gives you the opportunity to start your own business, whilst being supported by a larger, established organisation. At McDonald’s, franchisees are given the opportunity to invest in a brand that is not only trusted by customers, but also has proven and sophisticated systems, as well as an excellent framework of support. Through a collaborative approach, we’re able to


bring enterprising individuals into the heart of the business and help them grow their organisation.


Why McDonald’s? At McDonald’s we serve more than three- and-a-half million customers a day and earlier this year celebrated 40 consecutive quarters of growth, which we are very proud of. We are constantly evolving to meet our customers’ needs, whether that be updating and modernising our restaurants, or bringing tried-and-tested initiatives such as table service to over 280 of our UK restaurants. Furthermore, we’ve introduced new food items to our menu to ensure we remain true to our vision of being a modern progressive burger company, for all customers to enjoy. In addition to this, our franchisees


receive some of the best training in the industry. That’s because we believe that


our success starts with yours. Franchisees can look forward to support from our franchisee consultants as soon as they start their training programme. They’ll help franchisees to optimise sales and profitability while keeping their quality, service and cleanliness standards high. Franchisee consultants usually work with a small number of franchisees each, and have many years of experience in our industry. Their McDonald’s operational knowledge is second to none. They really know our business, inside out, from the top down. And because they’ve run restaurants they know how to help you get the best out of your teams.


What does being a McDonald’s franchisee entail? At McDonald’s, we believe choosing the right franchisees to be part of the McDonald’s system is a key factor in our success as a brand. For us, it’s about placing responsibility for the day-to-day operations of our franchised restaurants in capable hands, and working collaboratively with franchisees to grow together. For you, it’s a unique opportunity to take charge of a business that has an iconic brand behind it recognised by customers, as well as proven and sophisticated systems, and an excellent framework of support. More than that, it’s an opportunity to realise your goals, work with your team and be part of your local community. As a franchisee, you’ll be responsible for the growth and profitability of your business, as well as managing and recruiting your own team.


The Signature Collection on test in 61 restaurants


What backgrounds do McDonald’s franchisees come from? Our franchisees come from all walks of life, but the main thing they all have in common is a drive for putting the customer at the heart of all they do and a passion for success. Many of our franchisees were


14 | BusinessFranchise.com | July/August 2016


million customers a day.”


*Of which 25 per cent must be in unencumbered funds.


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