REAL STORIES By trading exclusively in


digital entertainment products, the Complete entertainment eXchange (CeX) has catapulted the buy-and-sell concept into the 21st century


I


n the ever-changing world of technology, the ability of a brand to adapt to the market can make all the diff erence between success and failure. There is no better example of this than CeX. The


fl exible structure of the business model has seen it thrive in economic times – both good and bad – and this, together with the passion of their franchisees, has enabled the formation of a global network of outlets in a relatively short space of time.


Armun Jahromi


16 | BusinessFranchise.com | July/August 2016


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